Mobile operator EE will launch a new range of tariffs that will allow customers to share all their tablet and smartphone broadband bills on a single contract. The firm is also making available 4G to pay-as-you-go customers.
EE's shared contracts will allow customers to pool data, calls and texts across multiple devices using the 4G network. The network also announced PAYG mobile broadband. Customers will be able to pay for 4G internet access on their tablets and laptops without a long-term commitment. Customers will be able to choose between a range of data bundles to use with their device. EE did not specify any pricing details.
The move marks the latest attempt by EE to push away further from rivals, who have yet to launch services.
EE also said that is plans to double speeds for its 4G network in ten cities over the coming weeks, boosting headline speeds up to 80Mbps in Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester and Sheffield.
The netwok already has 500,000 customers for its 4G network and has set itself a target of having one million subscribers by the end of the year.
Olaf Swantee, chief executive at EE said that by the end of June, the company will have rolled out 4G across 55 per cent of the population. He added that EE "will continue to switch on new towns and cities."
"With commuters spending an average of 75 minutes travelling every day, EE will also roll out 4G across the busiest airports, commuter routes and shopping centres across the UK, powering the areas that matter most to Britain," he said.
Kester Mann, senior analyst operator at CSS Insight, said the subscriber numbers showed EE had made good progress.
"Reaching 500,000 customers places EE among the leading European operators in terms of 4G subscriber uptake. This represents a remarkable turn-around for the UK, which is on track to become the largest European market by 4G subscribers this year," he said.
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