IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

TalkTalk branded worst broadband provider by Which?

Sky and BT both also fared badly in the company's twice-yearly survey

Broadband speed

Which? has revealed TalkTalk as the worst broadband provider in the UK, with almost a quarter of customers saying their broadband speed is poor or very poor.

Sky also ranked badly in the company's customer satisfaction survey, with its position dropping by three places over the last six months, from eighth place to eleventh place. BT came in at third from bottom with a score of 46%, just one percent better than Sky.

At the top of the table, the smaller companies ranked much better. Zen came in at the top of the charts with a rating of 85%, followed by Utility Warehouse with a 76% rating and SSE in third.

Making Zen an even more favourable option is the ability to drop the 16.99 a month line rental by opting for a broadband-only package. Because of its flexibility and competitive cost, 92% of the provider's customers said they would recommend the ISP to friends and family.

Utility Warehouse also offers more flexibility in its packages compared to the bigger players, dropping standard 12 and 18 month packages and instead a rolling monthly option costing just 26.49 a month including line rental. Existing customers of the broadband service described it as "excellent" and "good value for money."

Continuing the trend of utility companies entering the broadband market, SSE came in at third place for customer satisfaction with 68% of customers being happy with the service the company's packages offer.

"Far too many people are still getting a poor deal from their broadband provider," Alex Neill, Which? managing director, said. "Big players need to improve their service across the board or expect their customers to take their business elsewhere."

Which?'s biannual report asked 1,700 customers about their experiences with their broadband providers.

The Committees of Advertising Practice (CAP) recently launched consultations on broadband advertising, as ISPs are currently able to advertise maximum speeds as long as they are achieveable by at least 10% of customers.

Featured Resources

Four strategies for building a hybrid workplace that works

All indications are that the future of work is hybrid, if it's not here already

Free webinar

The digital marketer’s guide to contextual insights and trends

How to use contextual intelligence to uncover new insights and inform strategies

Free Download

Ransomware and Microsoft 365 for business

What you need to know about reducing ransomware risk

Free Download

Building a modern strategy for analytics and machine learning success

Turning into business value

Free Download

Recommended

Ohio lawmakers look to outlaw municipal broadband
Network & Internet

Ohio lawmakers look to outlaw municipal broadband

17 Jun 2021

Most Popular

Russian hackers declare war on 10 countries after failed Eurovision DDoS attack
hacking

Russian hackers declare war on 10 countries after failed Eurovision DDoS attack

16 May 2022
Windows Server admins say latest Patch Tuesday broke authentication policies
Server & storage

Windows Server admins say latest Patch Tuesday broke authentication policies

12 May 2022
Microsoft to double salary budget to retain workers
Careers & training

Microsoft to double salary budget to retain workers

17 May 2022