Swiping and scrolling is not consent, says EU data watchdog

Man swiping on mobile

The European Data Protection Board (EDPB) has updated a section of the GDPR to give clearer advice around the use of consent on web pages.

The new advice now states that scrolling or swiping through a website should not be interpreted as "consent" and can no longer be used as a signal to begin tracking user data.

The board have also provided further clarification on the validity of "cookie-walls", reiterating to companies that the use of cookie consent boxes that require a user to consent in order to view content is in breach of GDPR.

Where swiping or scrolling is concerned, the example given by the EDPB clarifies that the data controller must be able to demonstrate that consent was obtained this way and that data subjects must be able to withdraw consent as easily as it was given.

"Swiping a bar on a screen, waiving in front of a smart camera, turning a smartphone around clockwise, or in a figure-eight motion may be options to indicate agreement, as long as clear information is provided, and it is clear that the motion in question signifies agreement to a specific request (e.g. if you swipe this bar to the left, you agree to the use of information X for purpose Y. Repeat the motion to confirm.")," the guidelines state.

On the topic of cookie consent walls, the board specifically called out websites that prohibit access to content unless consent is given.


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"A website provider puts into place a script that will block content from being visible except for a request to accept cookies and the information about which cookies are being set and for what purposes data will be processed," the guidelines explain.

"There is no possibility to access the content without clicking on the 'Accept cookies' button. Since the data subject is not presented with a genuine choice, its consent is not freely given. This does not constitute valid consent, as the provision of the service relies on the data subject clicking the 'Accept cookies' button."

Although much of the guidance is already set out under GDPR, some ambiguity in the text has led to incongruity in the application of the law on websites across Europe.

Bobby Hellard

Bobby Hellard is ITPro's Reviews Editor and has worked on CloudPro and ChannelPro since 2018. In his time at ITPro, Bobby has covered stories for all the major technology companies, such as Apple, Microsoft, Amazon and Facebook, and regularly attends industry-leading events such as AWS Re:Invent and Google Cloud Next.

Bobby mainly covers hardware reviews, but you will also recognize him as the face of many of our video reviews of laptops and smartphones.