Don’t just collect data, innovate with it.
Removing the barriers to the experience economy


Do you want to make your data work harder? See why hyperpersonalisation is the future of data, and how you can use it to your advantage.
This report from Oracle sets out how those embracing customisable user journeys are driving growth, increasing revenue and creating loyalty.
Download it now to discover what these companies are doing differently, and how you can join them at the forefront.
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
ITPro is a global business technology website providing the latest news, analysis, and business insight for IT decision-makers. Whether it's cyber security, cloud computing, IT infrastructure, or business strategy, we aim to equip leaders with the data they need to make informed IT investments.
For regular updates delivered to your inbox and social feeds, be sure to sign up to our daily newsletter and follow on us LinkedIn and Twitter.
-
Why Microsoft thinks diversity will keep security workers relevant in the age of agentic AI
News Improved AI skills and a greater focus on ensuring agents are secure at point of deployment will be key for staying ahead of attackers
By Rory Bathgate
-
Microsoft: get used to working with AI-powered "digital colleagues"
News Tech giant's report suggests we should get ready to work with AI, revealing future trends for the workplace
By Nicole Kobie
-
Four data challenges holding back your video business
whitepaper Data-driven insights are key to making strategic business decisions that chart a winning route
By ITPro
-
The Total Economic Impact™ of IBM iX digital commerce services
Whitepaper Delivering strategic growth with experience-led commerce solutions
By ITPro
-
The Total Economic Impact™ of SAP finance transformation services with TruQua
Whitepaper Business benefits and cost savings enabled by accelerating the SAP central finance transformation
By ITPro
-
Technology Ecosystem benchmark report
Whitepaper The evolution of the IT industry
By ITPro
-
Twilio tackles 'crucial' customer retention with trio of platform upgrades
News The company believes that retaining customers and maximising LTV is crucial in weathering the current macroeconomic headwinds
By Connor Jones
-
Taking a design-led, data-driven approach to experience transformation
Whitepaper Deliver compelling, relevant customer and employee experiences in the digital-first era
By ITPro
-
Accelerating healthcare transformation through patient-centred medtech solutions
Whitepaper Seize the digital transformation opportunities to streamline patient care and optimise patient outcomes
By ITPro
-
The financial services survival guide
Whitepaper How uncertainty and disruption is forcing financial services to innovate
By ITPro