TikTok implies it’s collecting users' faceprints and voiceprints
TikTok has informed US-based users that it's now harvesting more personal information from them, likely including "faceprints and voiceprints."
Under the new policy, TikTok may collect information about images and audio in users' content, the policy says, "such as identifying the objects and scenery that appear, the existence and location within an image of face and body features and attributes, the nature of the audio, and the text of the words spoken in your User Content."
This type of language may sound invasive, but this kind of legal language is fairly common for photo and video apps.
More important is the statement about collecting "biometric identifiers." It doesn't specify what TikTok plans to do with this data or whether it's taking into account federal or state laws or both.
This comes only a few months after TikTok settled a $92 million lawsuit where it was accused of collecting biometric data from users without their consent.
Cost of a data breach report 2020
Find out what factors help mitigate breach costsDownload now
The lawsuit accused the social media platform of deploying a complex artificial intelligence (AI) system to scan for facial features in users' videos, alongside algorithms to identify a user's age, gender and ethnicity.
Also of concern was the potential for this data to be shared with companies based in China, as the lawsuit claims TikTok doesn't adequately disclose how it shares user data with entities outside the US.
Activation playbook: Deliver data that powers impactful, game-changing campaigns
Bringing together data and technology to drive better business outcomesFree Download
In unpredictable times, a data strategy is key
Data processes are crucial to guide decisions and drive business growthFree Download
Achieving resiliency with Everything-as-a-Service (XAAS)
Transforming the enterprise IT landscapeFree Download
What is contextual analytics?
Creating more customer value in HR software applicationsFree Download