Google unveils winners of UK innovation challenge

The fourth and final winner was chosen by a public vote rather than the judging panel. The accolade went to The Zoological Society of London which is aiming to improve protection of threatened wildlife by equipping next-generation camera traps with automated sensors.

"We believe technology can change the world, and entrepreneurial nonprofits are a big part of that equation," said Jacquelline Fuller, director of Google Giving, in a blog post.

"We look forward to the impact these incredible organisations will have on the ground, and we applaud all of the nonprofits in the UK and around the globe that are using technology to make the world better, faster. Who knows where we'll take the Challenge next?"

In addition to the four overall winners receiving a cash prize, a further six finalists will be given 100,000 each in seed funding.

Maggie Holland

Maggie has been a journalist since 1999, starting her career as an editorial assistant on then-weekly magazine Computing, before working her way up to senior reporter level. In 2006, just weeks before ITPro was launched, Maggie joined Dennis Publishing as a reporter. Having worked her way up to editor of ITPro, she was appointed group editor of CloudPro and ITPro in April 2012. She became the editorial director and took responsibility for ChannelPro, in 2016.

Her areas of particular interest, aside from cloud, include management and C-level issues, the business value of technology, green and environmental issues and careers to name but a few.