The technology behind social media

Social media tools are invaluable to a business, as they allow employees to collaborate and share more easily than traditional communication methods.

"Connections has become a platform in its own right," says IBM CTO Jon Machtynger. "We're using Connections to mine the data. We've embedded Connections within our Salesforce automation environment and we're now open sourcing that to embed with the SugarCRM. We've exposed Connections from a mobile perspective. We're using Connections to create data about who's an expert. We've got social question and answer capability, again which sits on Connections."

In short, Connections is at the heart of the social business. Watch the full video to find out more about IBM's social tools.

For more information about the value and benefits of being a social business, visit our hub, created in partnership with IBM.


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