Customer Relationship Management (CRM)
Discover expert analysis on CRM with news, features and insights from the team at IT Pro.
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Warning issued to Salesforce customers after hackers stole Salesloft Drift data
News Customers were targeted through compromised OAuth access tokens from Salesloft Drift integrations
By Emma Woollacott Published
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Everything we know about the Workday data breach so far
News HR technology firm Workday has confirmed a data breach after threat actors gained access to a third-party CRM platform.
By Ross Kelly Published
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What is customer relationship management (CRM)?
In-depth We look at the significance and benefits of such customer-facing platforms for businesses
By Max Slater-Robins Last updated
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The smarter way to serve customers: AI for customer service
Webinar Understand the profound impact and potential of generative AI for customer service
By ITPro Published
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Why digital experience is vital for success
In-depth We examine the ever-changing expectations of today's consumers and why their digital experience is so important
By Gabriella Buckner Last updated
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The state of Salesforce 2022-2023
Whitepaper Unlocking the next wave of business value
By ITPro Published
Whitepaper