Customer Relationship Management (CRM)
Discover expert analysis on CRM with news, features and insights from the team at IT Pro.
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 Warning issued to Salesforce customers after hackers stole Salesloft Drift dataNews Customers were targeted through compromised OAuth access tokens from Salesloft Drift integrations By Emma Woollacott Published News
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 Everything we know about the Workday data breach so farNews HR technology firm Workday has confirmed a data breach after threat actors gained access to a third-party CRM platform. By Ross Kelly Published News
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 What is customer relationship management (CRM)?In-depth We look at the significance and benefits of such customer-facing platforms for businesses By Max Slater-Robins Last updated In-depth
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 The smarter way to serve customers: AI for customer serviceWebinar Understand the profound impact and potential of generative AI for customer service By ITPro Published Webinar
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 Why digital experience is vital for successIn-depth We examine the ever-changing expectations of today's consumers and why their digital experience is so important By Gabriella Buckner Last updated In-depth
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 The state of Salesforce 2022-2023Whitepaper Unlocking the next wave of business value By ITPro Published Whitepaper