The state of Salesforce 2022-2023
Unlocking the next wave of business value
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AWS CEO Matt Garman isn’t convinced AI spells the end of the software industryNews Software stocks have taken a beating in recent weeks, but AWS CEO Matt Garman has joined Nvidia's Jensen Huang and Databricks CEO Ali Ghodsi in pouring cold water on the AI-fueled hysteria.
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Deepfake business risks are growingIn-depth As the risk of being targeted by deepfakes increases, what should businesses be looking out for?
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‘They’re more productive than ever’: Marc Benioff says hiring in software engineering is ‘mostly flat’ at Salesforce because of AI – but the company is expanding headcount in one key areaNews Salesforce CEO Marc Benioff has revealed hiring for software engineering has dipped as a result of AI, but the CRM giant is ramping up recruitment in other key areas to push its agentic agenda.
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Salesforce opens up Agentforce 360 for partners to drive agent developmentNews Salesforce has opened up its Agentforce 360 platform to allow partners to build and sell AI agents and applications.
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IBM’s Confluent acquisition will give it a ‘competitive edge’ and supercharge its AI credentialsAnalysis IBM described Confluent as a “natural fit” for its hybrid cloud and AI strategy, enabling “end-to-end integration of applications, analytics, data systems and AI agents”.
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Salesforce targets better data, simpler licensing to spur Agentforce adoption – and its acquisition of Informatica is keyNews The combination of Agentforce 360, Data 360, and Informatica is more context for enterprise AI than ever before
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IBM layoffs loom as ‘single-digit percentage’ of global workforce set for cutsNews Headcount at the cloud giant has been decreasing steadily in recent years
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Salesforce could become the king of enterprise AI – but only if customers believe in its potentialAnalysis At Dreamforce 2025, Salesforce painted a believable picture for enterprise AI, but shareholders will only be reassured by greater business buy-in
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"Do not sacrifice your entry-level jobs": Salesforce might be all in on AI, but it isn't giving up on junior workers yet – despite Marc Benioff's job replacement claimsNews Salesforce is still committed to hiring junior team members even as AI automates roles, according to UK&I chief executive Zahra Bahrololoumi.
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CFOs were skeptical about AI investment, but they’ve changed their tune since the arrival of agentsNews The introduction of agentic AI has CFOs changing their outlook on the technology
