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Social Media Marketing

Several prominent social media apps on a smartphone screen — How digital marketing will evolve beyond social media Twitter's ongoing destabilisation proves businesses can't rely on social media for digital marketing forever

Two different Twitter verified check marks appearing against a backdrop of a screenshot of IT Pro's Twitter page — Businesses to receive unique Twitter verification badge in platform overhaul There will be new verification systems for businesses, governments, and individuals - each receiving differently coloured checkmarks

Twitter could charge $20 a month for 'blue tick' verification, following Musk takeover Developers have allegedly been given just seven days to implement the changes or face being fired

Grid List

Latest about Social Media Marketing

An abstract image showing blue digital footprints spread out across a circuit board

What is your digital footprint?

By Maggie Holland last updated 9 September 22

In-depth Your digital footprint is always growing – so we explore how you can keep it under control

TikTok launches programme to help SMBs with social media marketing

By Daniel Todd published 13 July 22

News Six-week initiative aims to equip businesses with the skills they need to get started on the social platform

A magnifying glass examining a Facebook page

The ultimate guide to Facebook for Business

By Sarah Brennan last updated 5 August 21

Tutorials Here's your go-to guide for using Facebook for your business

Hootsuite splash screen on a laptop

Hootsuite acquires conversational AI startup Heyday

By Praharsha Anand published 3 August 21

News The deal marks Hootsuite’s second acquisition in 2021

An iPhone displaying Google and Facebook app icons on its home screen

Google accused of colluding with Facebook over advertising auctions

By Sabina Weston published 17 December 20

News The deal was designed to "kill competition" within the market, a multi-state lawsuit claims

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Snapchat now allows you to display subscriber numbers

By Tyler Omoth published 4 November 20

News This update will help companies to show their influence on their industries

New chatbot and nano influencer services help online sellers

By David Gargaro published 15 October 20

News Online sellers will be able to grow brand awareness, boost buying frequency and build brand loyalty

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Facebook launches a unified UI for managing small business accounts

By Bobby Hellard published 18 September 20

News The social network has also released consumer surveys that show encouraging stats for local SMBs

Facebook key

What is Facebook Analytics?

By Clare Hopping last updated 10 July 20

In-depth Google Analytics isn’t the only way to see how your business app or website is performing

email symbols over a man's hands

Nine top GDPR tips for email marketing strategies

By Zach Cooper, Adam Shepherd last updated 17 April 20

In-depth It's not all doom and gloom – here's how you can make GDPR work for you

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