Hootsuite acquires conversational AI startup Heyday

The deal marks Hootsuite’s second acquisition in 2021

Hootsuite splash screen on a laptop

Hootsuite has acquired customer messaging platform Heyday for $60 million.

A pioneer in social media management, Hootsuite helps businesses schedule posts across multiple social networks in just a few clicks. Through Heyday’s acquisition, Hootsuite aims to offer brands an always-on and personalized customer service solution.

Montreal-based Heyday boosts engagement through 1-to-1 messaging via chat and video across customer touchpoints. Additionally, Heyday instantly recommends products matching shoppers’ search terms, putting e-commerce sales on autopilot. The conversational artificial intelligence (AI) platform also helps businesses filter conversations by department and team. 

Hootsuite will leverage Heyday’s AI capabilities to help brands deliver personalized customer experiences at scale as part of the acquisition.

“Social is the new interface of commerce and customer care,” said Tom Keiser, Hootsuite CEO

Keiser continued, “Modern day brands have to manage a multitude of daily interactions and conversations at scale—which is impossible to do without AI automation. With the acquisition of Heyday, Hootsuite will now give AI capabilities to marketing, sales and support teams globally so they can deliver exceptional experiences at scale.”

Heyday supports integration with over 30 messaging platforms, including WhatsApp and Facebook Messenger. 

“We created Heyday’s conversational platform to make buying from a brand as easy as messaging a friend,” said Steve Desjarlais, co-founder of Heyday. 

Related Resource

Must-haves for your next e-commerce platform

Five capabilities needed to win in tomorrow’s digital marketplace

Man on a laptop in a colourful bubble - whitepaper from AdobeDownload now

“Together with Hootsuite, we will bridge the gap between physical and digital brand experiences by leveraging social and messaging channels as the anchor and golden thread of the customer journey.”

Earlier this year, Hootsuite acquired Sparkcentral, a Saas-based automated messaging distribution (AMD) platform to “unify social marketing, social listening, and social customer care.” With Heyday's acquisition, Hootsuite will move closer to its goals.

Featured Resources

Modern governance: The how-to guide

Equipping organisations with the right tools for business resilience

Free Download

Cloud operational excellence

Everything you need to know about optimising your cloud operations

Watch now

A buyer’s guide to board management software

How the right software can improve your board’s performance

The real world business value of Oracle autonomous data warehouse

Lead with a 417% five-year ROI

Download now

Recommended

Industry "delighted" with UK's 'landmark' anti-bias AI standard
artificial intelligence (AI)

Industry "delighted" with UK's 'landmark' anti-bias AI standard

30 Nov 2021
Sophos Intercept X Advanced review: AI-powered protection
endpoint security

Sophos Intercept X Advanced review: AI-powered protection

30 Nov 2021
TikTok phishing campaign tried to scam over 125 influencer accounts
social media

TikTok phishing campaign tried to scam over 125 influencer accounts

18 Nov 2021
RateGain’s new SaaS simplifies hotel content management
software as a service (SaaS)

RateGain’s new SaaS simplifies hotel content management

12 Nov 2021

Most Popular

How to boot Windows 11 in Safe Mode
Microsoft Windows

How to boot Windows 11 in Safe Mode

6 Jan 2022
How to speed up Windows 11
Microsoft Windows

How to speed up Windows 11

7 Jan 2022
Dell XPS 15 (2021) review: The best just got better
Laptops

Dell XPS 15 (2021) review: The best just got better

14 Jan 2022