IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Jaguar Land Rover to adopt Nvidia AI tech by 2025

Cars will soon be fitted with sensors that allow for advanced dashboard visualisations of a vehicle's surroundings

The back of a jeep developed by Jaguar Land Rover on display at a car show

Jaguar Land Rover has struck a multi-year strategic deal with Nvidia to develop AI-based automated driving and connected services for its customers.

A key part of the partnership is the deployment of the Nvidia DRIVE in all Jaguar and Land Rover vehicles by 2025, to enable automated driving, parking, active safety, and driver assistance.

Related Resource

Smarter AIOps

AI powered automation helping your business assure app performance

Black whitepaper cover with title & digital dot design to the right sideFree Download

Besides driver and occupant monitoring, Nvidia’s AI-assisted driving platform can also provide drivers with advanced visualization of a vehicle’s surrounding environment.

The full-stack solution utilizes Nvidia DRIVE Hyperion, which includes DRIVE Orin centralized AV computers, DRIVE AV and DRIVE IX software, in addition to network and security systems, and surround sensors.

DRIVE Orin will run the Jaguar Land Rover’s operating system, while Hyperion functions as the car's central nervous system.

“Next-generation cars will transform automotive into one of the largest and most advanced technology industries,” said Jensen Huang, Nvidia founder and CEO.

“Fleets of software-defined, programmable cars will offer new functionalities and services for the life of the vehicles. We are thrilled to partner with Jaguar Land Rover to reimagine the future of transportation and create the most advanced cars.”

Additionally, Jaguar Land Rover will use its own data centre solutions with Nvidia DGX to train AI models and its DRIVE Sim software built on Nvidia Omniverse to simulate vehicles in real-time.

Over-the-air software updates, in combination with Jaguar Land Rover's end-to-end testing and verification framework, will help enable off-road assistance and automated driving services all the way to the end of the vehicle's lifecycle.

“Collaboration and knowledge-sharing with industry leader Nvidia is essential to realising our Reimagine strategy, setting new benchmarks in quality, technology and sustainability,” said Thierry Bolloré, Jaguar Land Rover CEO.

“Jaguar Land Rover will become the creator of the world’s most desirable luxury vehicles and services for the most discerning customers. Our long-term strategic partnership with Nvidia will unlock a world of potential for our future vehicles as the business continues its transformation into a truly global, digital powerhouse,” added Bolloré.

Featured Resources

Accelerating AI modernisation with data infrastructure

Generate business value from your AI initiatives

Free Download

Recommendations for managing AI risks

Integrate your external AI tool findings into your broader security programs

Free Download

Modernise your legacy databases in the cloud

An introduction to cloud databases

Free Download

Powering through to innovation

IT agility drive digital transformation

Free Download

Recommended

HPE and Nvidia unveil 'Champollion' AI supercomputer
Server & storage

HPE and Nvidia unveil 'Champollion' AI supercomputer

27 May 2022
Nvidia pauses hiring to help cope with inflation
Careers & training

Nvidia pauses hiring to help cope with inflation

23 May 2022
Nvidia accelerates Australia’s AI roadmap with CSIRO partnership
artificial intelligence (AI)

Nvidia accelerates Australia’s AI roadmap with CSIRO partnership

25 Mar 2022
Nvidia announces Arm-based Grace CPU "Superchip"
Hardware

Nvidia announces Arm-based Grace CPU "Superchip"

23 Mar 2022

Most Popular

Salaries for the least popular programming languages surge as much as 44%
Development

Salaries for the least popular programming languages surge as much as 44%

23 Jun 2022
The top programming languages you need to learn for 2022
Careers & training

The top programming languages you need to learn for 2022

23 Jun 2022
Swift exit: How the world cut off Russian banks
finance

Swift exit: How the world cut off Russian banks

24 Jun 2022