How suitable is ChatGPT for businesses?
The powerful chatbot can generate text and code, but comes with clear caveats
ChatGPT has taken the world by storm, as a tangible and relatable use of advanced AI. With people inside and outside the tech scene getting equally excited about its capabilities, many businesses have asked themselves if they could – or should – adopt the chatbot into their stack.
But while businesses are eager to take advantage of OpenAI’s powerful models, some have advised careful consideration of the information that one gives to ChatGPT and whether or not it makes sense for every firm.
In this episode Jane speaks to Rory, ITPro’s subject matter expert on AI, to discuss all things ChatGPT and unpack the current landscape of generative AI offerings.
Highlights
“If you're looking to draft, say, an email or draft, a non-sensitive document, that you can then go in and maybe personalize – add some of your own company's touches to it, or what have you – then it's fairly capable at that. Something it's very good at is generating code through the Codex model that OpenAI has made.”
“There's been a tendency to anthropomorphize ChatGPT, it's very easy to talk about chatbots and talk about ‘AI assistants’ and think of them as a sort of a helpful person behind your screen that's helping you…why can't this person count very well, or solve a complex mathematical equation? And it's because as you're saying, that's not the function of ChatGPT, it's not an all-knowing AI assistant. It's a model that is giving you statistical outputs.”
“It's worth mentioning that these kinds of concerns over IP and over proprietary code being shared with large language models are already happening in the wild. A short while ago, Samsung issued a warning internally because it found that on at least three separate occasions, its employees had put sensitive data or sensitive source code directly into ChatGPT in order to get outputs, which is something of a nightmare for a company that is protective of its assets”
Read the full transcript here.
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
Footnotes
- How ChatGPT has already found its way into business
- What is ChatGPT and what does it mean for businesses?
- We asked ChatGPT to write our Christmas cards. It didn't go well
- ChatGPT vs chatbots: What’s the difference?
- Stack Overflow temporarily bans ChatGPT from platform
- ChatGPT needs ‘right to be forgotten’ tools to survive, Italian regulators demand
- Google’s latest warning over generative AI shows that ChatGPT has it cornered
- Samsung workers made a major error by using ChatGPT
- ChatGPT privacy flaw exposes users’ chatbot interactions
- What is GPT-4 and what does it mean for businesses?
- Microsoft 365 Copilot aims to transform meeting prep and productivity
- Microsoft Security Copilot could be a seismic success for the tech industry
Subscribe

Rory Bathgate is Features and Multimedia Editor at ITPro, overseeing all in-depth content and case studies. He can also be found co-hosting the ITPro Podcast with Jane McCallion, swapping a keyboard for a microphone to discuss the latest learnings with thought leaders from across the tech sector.
In his free time, Rory enjoys photography, video editing, and good science fiction. After graduating from the University of Kent with a BA in English and American Literature, Rory undertook an MA in Eighteenth-Century Studies at King’s College London. He joined ITPro in 2022 as a graduate, following four years in student journalism. You can contact Rory at rory.bathgate@futurenet.com or on LinkedIn.
-
HP EliteBook X Flip G1i reviewReviews Looking past the lack of a multi-core roar in its Lunar Lake chip, there's very little to complain about in this mobile and security-centric hybrid machine
-
Why reselling AI isn’t where MSP margins are madeThe AI boom is driving record IT spending, but much of the licence revenue is flowing to hyperscalers. For channel partners, the real value lies in using AI internally to automate service desks, NOCs, and managed service delivery
-
Google Cloud Next 2026: Scaling AI agentsITPro Podcast The hyperscaler is going all in on full-stack AI deployment, underpinned by in-house innovations such as TPUs
-
Can Europe achieve AI sovereignty?ITPro Podcast Efforts to run AI in trusted regions can clash with access to frontier model updates, business scalability
-
How AI is transforming enterprise dataITPro Podcast With natural language processing, data engineers can explore enterprise data with more ease than ever
-
Will AI hiring entrench gender bias?ITPro Podcast This International Women's Day, it's more important than ever to consider the inherent biases of training data
-
February rundown: SaaS-pocalypse now?ITPro Podcast Geopolitical uncertainty is intensifying public and private sector focus on true sovereign workloads
-
The agentic identity crisisITPro Podcast With millions of AI agents being deployed, how can security teams maintain oversight and governance?
-
Building a secure payments strategySponsored Podcast Facilitating a smooth payments experience for iGaming can go hand-in-hand with building a more secure platform
-
Mitigating bad botsSponsored Podcast Web crawlers pose an immediate business risk, necessitating immediate action from IT leaders