The CEO’s guide to generative: AI customer & employee experience
Discover insights that will help you stay on top of generative AI


Generative AI applications like ChatGPT have captured the attention of technology enthusiasts around the world. The transformative potential of artificial intelligence (AI) that used to belong to the realm of fantasy is now sparking a wave of creativity.
The IBM Institute for Business Value is releasing a series of targeted, research-backed guides to generative AI, on topics from data security to tech investment strategy to customer experience to help CEOs find the answer to whether AI will completely transform how humans live and work.
This is part four: Customer & employee experience.
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