The CEO’s guide to generative: AI customer & employee experience
Discover insights that will help you stay on top of generative AI
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
You are now subscribed
Your newsletter sign-up was successful
Generative AI applications like ChatGPT have captured the attention of technology enthusiasts around the world. The transformative potential of artificial intelligence (AI) that used to belong to the realm of fantasy is now sparking a wave of creativity.
The IBM Institute for Business Value is releasing a series of targeted, research-backed guides to generative AI, on topics from data security to tech investment strategy to customer experience to help CEOs find the answer to whether AI will completely transform how humans live and work.
This is part four: Customer & employee experience.
Download today.
Provided by IBM
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
ITPro is a global business technology website providing the latest news, analysis, and business insight for IT decision-makers. Whether it's cyber security, cloud computing, IT infrastructure, or business strategy, we aim to equip leaders with the data they need to make informed IT investments.
For regular updates delivered to your inbox and social feeds, be sure to sign up to our daily newsletter and follow on us LinkedIn and Twitter.
-
Your customers aren’t keen on that customer service chatbot you introduced – here's whyNews Consumers still prefer interacting with real people, not clunky chatbots
-
B2B Tech Future Focus - 2026Whitepaper Advice, insight, and trends for modern B2B IT leaders
-
'It's slop': OpenAI co-founder Andrej Karpathy pours cold water on agentic AI hype – so your jobs are safe, at least for nowNews Despite the hype surrounding agentic AI, OpenAI co-founder Andrej Karpathy isn't convinced and says there's still a long way to go until the tech delivers real benefits.
-
Is an 'AI' bubble about to pop?news The Bank of England warns of the risk of a market correction if enthusiasm for the technology wanes
-
AI isn't taking anyone's jobs, finds Yale study – at least not yetNews Researchers say it's too soon to know what generative AI's impact will be on the workforce
-
Is ChatGPT making us dumber? A new MIT study claims using AI tools causes cognitive issues, and it’s not the first – Microsoft has already warned about ‘diminished independent problem-solving’News A recent study from MIT suggests that using AI tools impacts brain activity, with frequent users underperforming compared to their counterparts.
-
‘Agent washing’ is here: Most agentic AI tools are just ‘repackaged’ RPA solutions and chatbots – and Gartner says 40% of projects will be ditched within two yearsNews Agentic AI might be the latest industry trend, but new research suggests the majority of tools are simply repackaged AI assistants and chatbots.
-
Andy Jassy memo warns staff that Amazon will "need fewer people" as it rolls out more generative AINews Amazon's CEO tells workers to be "curious" about AI and educate themselves to protect their livelihoods


