Digital Marketing
Latest about Digital Marketing

Twilio tackles 'crucial' customer retention with trio of platform upgrades
By Connor Jones published
News The company believes that retaining customers and maximising LTV is crucial in weathering the current macroeconomic headwinds

How to delete a Facebook business page
By Clare Hopping last updated
In-depth Follow these steps on how to delete a Facebook business page if it's a duplicate, out of date, or inaccessible

CMO job description: What does a chief marketing officer do?
By Dale Walker last updated
In-depth A modern CMO needs to be far more than just a marketing guru - they need to have a firm grasp of the latest technology

The cookie phase-out might precede an AdTech apocalypse
By David Howell published
In-depth With the industry phasing out third-party cookies, what does this mean for businesses reliant on them to track and improve their campaigns?

Activation playbook: Deliver data that powers impactful, game-changing campaigns
By ITPro published
Whitepaper Bringing together data and technology to drive better business outcomes

The digital marketer’s guide to contextual insights and trends
By ITPro published
Whitepaper How to use contextual intelligence to uncover new insights and inform strategies

ICO publishes new data protection standards for the adtech industry
By Connor Jones published
News The new rules apply to new online advertising strategies which must place protections for users at the forefront

Twitter sells mobile ad unit for triple its original value
By Sabina Weston published
News The sale will allow the tech giant to focus on its plans of doubling its revenue in 2023 to $7.5 billion
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