Latest about Digital Marketing
Twilio tackles 'crucial' customer retention with trio of platform upgrades
News The company believes that retaining customers and maximising LTV is crucial in weathering the current macroeconomic headwinds
How to delete a Facebook business page
In-depth Follow these steps on how to delete a Facebook business page if it's a duplicate, out of date, or inaccessible
CMO job description: What does a chief marketing officer do?
In-depth A modern CMO needs to be far more than just a marketing guru - they need to have a firm grasp of the latest technology
The cookie phase-out might precede an AdTech apocalypse
In-depth With the industry phasing out third-party cookies, what does this mean for businesses reliant on them to track and improve their campaigns?
Activation playbook: Deliver data that powers impactful, game-changing campaigns
Whitepaper Bringing together data and technology to drive better business outcomes
The digital marketer’s guide to contextual insights and trends
Whitepaper How to use contextual intelligence to uncover new insights and inform strategies
ICO publishes new data protection standards for the adtech industry
News The new rules apply to new online advertising strategies which must place protections for users at the forefront
Twitter sells mobile ad unit for triple its original value
News The sale will allow the tech giant to focus on its plans of doubling its revenue in 2023 to $7.5 billion
