B2B Tech Future Focus - 2026
An annual report bringing to light what matters to IT decision-makers around the world and the future trends likely to dominate 2026
The key challenges, opportunities, and trends facing ITDMs in the year ahead.
We’ve spoken to hundreds of IT decision makers (ITDMs) to get their thoughts on historic problems and investment decisions, to help build a full picture of what is changing in tech, and why.
In this report, you will find out:
- Tech and investment priorities
- Top five focus areas in 2026
- How decisions are made and tech deployed
- What are the success indicators in a buyer/vendor relationship
Download this report to gain insight and make informed decisions that drive business value both now and in the future.
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Why leaders need to build resilience to avoid AI burnoutIn-depth Stress levels are surging among those in leadership roles due to accelerating AI adoption – resilience is key to avoiding burnout
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How practical-based learning for AI can close the digital skills gapEquipping the next generation of AI-engineers, developers, and leaders with hands-on experience and practical teaching resources is key
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AI adoption rates aren’t matching IT hypeNews The appetite for AI is there, but a range of issues are hampering adoption
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Concerns are mounting over the cognitive impact of AI as workers report experiencing ‘brain fry’ – and it’s causing "increased employee errors, decision fatigue, and intention to quit"News Research from Boston Consulting Group backs earlier studies in highlighting the negative cognitive impact of AI at work
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If you thought RTO battles were bad, wait until AI mandates start taking hold across the industryOpinion Forcing workers to adopt AI under the threat of poor performance reviews and losing out on promotions will only create friction
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Sam Altman just said what everyone is thinking about AI layoffsNews AI layoff claims are overblown and increasingly used as an excuse for “traditional drivers” when implementing job cuts
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Google says hacker groups are using Gemini to augment attacks – and companies are even ‘stealing’ its modelsNews Google Threat Intelligence Group has shut down repeated attempts to misuse the Gemini model family
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Why Anthropic sent software stocks into freefallNews Anthropic's sector-specific plugins for Claude Cowork have investors worried about disruption to software and services companies
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What the UK's new Centre for AI Measurement means for the future of the industryNews The project, led by the National Physical Laboratory, aims to accelerate the development of secure, transparent, and trustworthy AI technologies
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Half of agentic AI projects are still stuck at the pilot stage – but that’s not stopping enterprises from ramping up investmentNews Organizations are stymied by issues with security, privacy, and compliance, as well as the technical challenges of managing agents at scale
