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Dynamic pricing’s AI revolution is here, but can ethics exist alongside profits?
Industry Insights Can AI use in dynamic pricing make it both ethical and profitable?
By Gediminas Rickevicius Published
Industry Insights -

The rise of the UK’s ‘invisible’ AI workforce
News Research from Multiverse shows AI skills are becoming common in non-tech roles
By Ross Kelly Published
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Why Nvidia’s $100 billion deal with OpenAI is a win-win for both companies
News OpenAI will use Nvidia chips to build massive systems to train AI
By Nicole Kobie Published
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Shadow AI can be a tool for AI innovation with the right controls, say Gartner analysts
News Data-driven messaging and a supportive approach to securing AI tools are necessary for security staff looking to balance AI risks and unlock better funding
By Rory Bathgate Published
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inforcer named as Microsoft partner for new AI-focused MSP initiative
News The vendor is one of just two software development partners selected for the initial phase of Microsoft’s #IntuneforMSPs initiative
By Daniel Todd Published
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Zoom CEO Eric Yuan thinks AI will pave the way for a three-day week
News Yuan joins Nvidia CEO Jensen Huang and Bill Gates in touting the potential for AI to unlock reduced working hours
By Ross Kelly Published
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DeepSeek’s R1 model training costs pour cold water on big tech’s massive AI spending
News Chinese AI developer DeepSeek says it created an industry-leading model on a pittance
By Ross Kelly Published
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Should workers prepare to become AI agent bosses?
In-depth Tech leaders claim employees could soon be managing AI agents – but this will require a huge culture shift, security awareness and governance
By Rich McEachran Published
In-depth -

Global AI spending is set to hit $2 trillion next year
News Huge spending increases in AI services and associated infrastructure are expected
By Ross Kelly Published
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Unlocking the power of AI-driven PCs and edge computing
whitepaper
By ITPro Published
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OpenAI just revealed what people really use ChatGPT for
News More than 70% of ChatGPT queries have nothing to do with work, but are personal questions or requests for help with writing.
By Nicole Kobie Published
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Jensen Huang says AI will make us busier – so what’s the point?
Opinion So much for efficiency gains and focusing on the more “rewarding” aspects of your job
By Ross Kelly Published
Opinion