Google continues to dominate UK search
The majority of online searches still go through Google, according to new Hitwise numbers.


It will come as no surprise that Google has increased its search dominance in the UK, with some 87 per cent of enquiries going through Google.co.uk or Google.com last month, according to figures from Hitwise.
That is up from 79.5 per cent in the same month last year, the figures showed.
The other ranked search engines all fell over that period. Yahoo was ranked second, but tumbled from 7.7 per cent in June last year to four per cent last month. Microsoft slipped from 5.7 per cent to 3.7 per cent, while Ask fell from 4.6 per cent to 3.1 per cent over the year to June.
The UK market favours Google even more than the US, where Google holds 69.2 per cent of search share, followed by Yahoo at 19.6 per cent.
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
Freelance journalist Nicole Kobie first started writing for ITPro in 2007, with bylines in New Scientist, Wired, PC Pro and many more.
Nicole the author of a book about the history of technology, The Long History of the Future.
-
RSAC Conference 2025: The front line of cyber innovation
ITPro Podcast Ransomware, quantum computing, and an unsurprising focus on AI were highlights of this year's event
-
Anthropic CEO Dario Amodei thinks we're burying our heads in the sand on AI job losses
News With AI set to hit entry-level jobs especially, some industry execs say clear warning signs are being ignored
-
Google looks to shake up the way the tech industry classifies skin tones
News The tech giant is pursuing better ways to test for racial bias in tech products
-
DuckDuckGo vs. Google: Privacy or popularity?
Vs Google may reign as king, but it’s not the only option in the world of search
-
How to change your search engine in Microsoft Edge
Tutorials If you'd rather search through Google than Bing, here's how to change your default search provider in Windows 10's new browser
-
Google's top 2014 search trends revealed
News Google 2014 trends have been unveiled, and include the year’s biggest sporting events, tech releases, cat stats and more
-
Google declares Amazon its biggest search rival
News Google has dubbed Amazon its biggest rival above other traditional search engine companies
-
EU demands more concessions from Google over search dominance
News Google gets another chance to end probe
-
Bing's search now includes academic research
News Scholarly articles will also be featured in Microsoft's Cortana Personal Assistant
-
UK demands EU drops right to be forgotten law
News The government has asked for the right to be forgotten law to be removed from new European Union data protection laws