Tech firm Twitter use is one way street

published 6 August 2010

According to the research, Twitter was the most popular network with tech companies, with 74 per cent of companies using the service, followed by LinkedIn with 72 per cent and Facebook at 20 per cent.

However, 60 per cent of companies with a Facebook page used it purely as a distribution channel and 57 per cent of companies with a Twitter account used it solely for one-way marketing activity.

Companies were equally slack with their blogs, the report found, with less than half even bothering at all.

Where companies did make the effort, only a quarter of blogs received comments on a regular basis, which is perhaps no surprise given that a tiny nine per cent of companies replied to comments on posts.

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