Dixons is collaborating with Intel to bring the chipmaker's applications store to customers in the UK.
Branded as the Currys PC World App Store, the offering will introduce Intel's AppUp store front for netbook applications, first as a downloadable option and later as a built in option on Dixons' branded Advent computers.
"Pretty key for us is how we bring life to technology [and] AppUp is crucial to this, be it a netbook or be it a laptop," said Gary Hearns, senior category manager of content at Dixons, during a panel discussion at IDF 2010.
The apps will have a consumer centric feel but Peter Biddle, head of AppUp products and services at Intel, claimed business apps were a possible direction for the future.
"We are consumer centric to be very clear," he said. "Some of the clearest needs are on consumer clamshell devices... but if you look at a lot of those apps, you can find a distinct number are productivity apps as well... so we certainly see that as a potential future."
The panel admitted apps were currently a very US centric offering, but Hearns said the UK and Europe would be quick to adopt.
He said: "The UK and European customers will adopt very easily to small things [such as] changing from dollars to UK sterling and changing the language so it is not Americanised and is actual, genuine English."
"The key is to build a strong develop community in the UK... from the development community out there and make a success of it [by] getting close to the customer."
The download launch is set for 1 November, with the built in offerings coming sometime after Christmas. After these launches, Dixons will decide whether to build it in to any more devices, added Hearns.
-
What does modern security success look like for financial services?Sponsored As financial institutions grapple with evolving cyber threats, intensifying regulations, and the limitations of ageing IT infrastructure, the need for a resilient and forward-thinking security strategy has never been greater
-
Yes, legal AI. But what can you actually do with it? Let’s take a look…Sponsored Legal AI is a knowledge multiplier that can accelerate research, sharpen insights, and organize information, provided legal teams have confidence in its transparent and auditable application
-
Nvidia’s Intel investment just gave it the perfect inroad to lucrative new marketsNews Nvidia looks set to branch out into lucrative new markets following its $5 billion investment in Intel.
-
The US government's Intel deal explainedNews The US government has taken a 10% stake in Intel – but what exactly does the deal mean for the ailing chipmaker?
-
US government could take stake in Intel as chip giant's woes continueNews The move would see increased support for Intel’s manufacturing operations
-
Dell says Windows 11 migration is a prime opportunity to overhaul ageing PC fleets – and AI devices are in the spotlightNews The shift to Windows 11 means IT leaders can ditch old tech and get their hands on AI PCs
-
The gloves are off at Intel as new CEO plots major strategy shiftNews Intel’s incoming CEO has some big plans for the firm’s business strategy, sources familiar with the matter have told Reuters, with more job cuts looming on the horizon.
-
Intel just won a 15-year legal battle against EUNews Ruled to have engaged in anti-competitive practices back in 2009, Intel has finally succeeded in overturning a record fine
-
AMD and Intel’s new x86 advisory group looks to tackle Arm, but will it succeed?News The pair will look to make x86 CPU architecture more interoperable
-
Why the world is about to be swamped with AI PCsNews With adoption rates set to surge, AI PCs will become far more mainstream in years to come
