launches free Chatter services

Salesforce has released a free version of its cloud-based social collaboration platform Chatter.

In a bid to go viral, said it would use a social invitation model akin to Facebook, allowing users to invite co-workers to collaborate with them over the app.

Chief executive (CEO) Marc Benioff will be hoping the freemium model will help spread the word about Chatter and lead to upgrades to Chatter Plus, with its added capabilities and a price tag of $15 (9.50) per user per month.

Chatter Plus, which is only open to customers running the Professional Edition, Enterprise Edition or Unlimited Edition of products, enables companies to expand collaboration capabilities out to users.

The standard Salesforce Chatter is still free for all companies holding Salesforce CRM and licenses.

Chatter Free, available now, comes with a number of enterprise features, including support for mobile, real-time feeds and file sharing.

"Our goal is very simple... to get Chatter to everyone," Benioff told delegates at the annual Dreamforce event in San Francisco, attended by IT PRO.

"Your whole company can be on Chatter for free."

According to, over 60,000 customers have signed up to the Chatter service since it was launched earlier this year. and Chatter Mobile

Two other free services has launched include, a website where users can take advantage of similar services as the Chatter Free software, and Chatter Mobile. will be rolled out in February 2011, while the mobile option is available now.

The latter was announced in September and can be downloaded for iPhone, iPad and BlackBerry devices, whilst an Android version will be launched in the first quarter of 2011.

Benioff said his company was not "completely ready" to bring the Android app to market yet, but promised it would be "amazing."

Tom Brewster

Tom Brewster is currently an associate editor at Forbes and an award-winning journalist who covers cyber security, surveillance, and privacy. Starting his career at ITPro as a staff writer and working up to a senior staff writer role, Tom has been covering the tech industry for more than ten years and is considered one of the leading journalists in his specialism.

He is a proud alum of the University of Sheffield where he secured an undergraduate degree in English Literature before undertaking a certification from General Assembly in web development.