All hail the ‘supercloud’

As Pearce himself admitted, this would require a significant amount of work and cooperation amongst vendors.

As we've seen in the cloud industry, even in its infancy, vendors aren't overly keen to ensure each other's technologies are open to one another. Citrix vs. VMware and vs. Oracle, Microsoft vs. Google there are a number of ongoing cloudy battles.

Vendors, perhaps rightly from their own viewpoint, want their customers to use their products alone, regardless of what would benefit IT departments the most.

There's been much fuss around openness, yet the standards are still not there to guarantee this. It's another area of the IT industry, like things called iPad killers' or web privacy' (whatever they are), where there's plenty of talk and not enough walk.

For IT though, the idea of the supercloud would be a hugely attractive proposition.

"All of this technology can be automated, making it simple for IT to run once the initial conditions are set," Pearce added.

"Further policies can then be set, changing cloud vendor choice based on cost or other conditions such as geography."

Simply put, the supercloud model would truly deliver on the central selling point of cloud computing: flexibility. On the downside, a new PR term may have just been spawned. Apologies in advance.

Tom Brewster

Tom Brewster is currently an associate editor at Forbes and an award-winning journalist who covers cyber security, surveillance, and privacy. Starting his career at ITPro as a staff writer and working up to a senior staff writer role, Tom has been covering the tech industry for more than ten years and is considered one of the leading journalists in his specialism.

He is a proud alum of the University of Sheffield where he secured an undergraduate degree in English Literature before undertaking a certification from General Assembly in web development.