Intel ploughs $100m into connected car dream
The chip giant has announced big money funding to brings its vision of smarter and more intelligent vehicles to life.
Intel has unlocked $100 million and invested it into a new Automotive Innovation and Product Development center in Germany, with the aim of turning connected cars from theory to reality.
The chip giant is making these new investments to further understand how people interact with their cars and create new Intel innovations based on these reactions that can enhance the automotive experience, according to the company.
"In today's mobile world, personal computing touches every part of consumers' daily lives while at home, at the office and on the road," Otellini said.
The centre sits on prime property in Karlsruhe, Germany, close to top technical universities and a robust ecosystem of hardware and software vendors with expertise in automotive technology.
Intel will be able to install, test and showcase new connected car developments in their customized secure car park within the facility.
"The car is the ultimate mobile device. By 2014, automobiles will be among the top three fastest-growing areas for connected devices and internet content," added Staci Palmer, general manager of Intel's Automotive Solutions Division.
"Intel's experience in developing personal computing, software, security and cloud computing technologies will bring a new level of innovation to the car to enhance the driving experience for both drivers and passengers."
The Intel academic programme will also be hosted at the Karlsruhe site and will include fundamental and applied research, curriculum development and internship programs to encourage the exchange of innovative ideas among academia and between Intel and automotive industry.
The expansion of Intel Labs IXR will allow researchers to improve the consumer in-vehicle experience. Intel hopes to be able to use new knowledge obtained in the labs to create technology that will make the overall driving experience safer and more enjoyable.
"For example, Intel is looking at new ways to use the Internet, sensors and context-aware technology to determine what and how information should be presented to drivers and passengers to reduce complex interactions while driving," Intel stated.
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