Gartner hails rise of big data broker

Big Data word cloud

The rise of big data will lead to demand for specialist information brokers to soar, as firms seek to extract value from their information assets, claims Gartner.

The analyst house said the financial demands of storing and managing ever increasing amounts of data will lead to 30 per cent of companies trading, bartering or selling their information assets by 2016.

Gartner claimed a number of enterprises have already begun to appreciate the value of information such as point-of-sale data.

The organisation also claimed that, as many businesses lack the skills and infrastructure to develop and introduce information-based products, they will need to enlist the help of specialist resellers.

Doug Laney, research vice president at Gartner, said: "Consumers and businesses must realise that their personal usage, location, profile and activity data has a tangible market value.

"They should guard it and ensure that when they do share it they receive ample services products or cash for it," he added.

However, companies that go down this route could face some opposition, he added.

"Businesses monetising information assets need to be sensitive to the reputational risk of public backlash against such practices, that may in turn lead to a tighter regulatory environment," said Laney.

Gartner also highlighted the role cloud has to play in helping firms gain value from big data.

For instance, traditional database management systems are not well suited to sharing data in a subscription-based manner, the analysts claimed, whereas the cloud is.

"A nascent crop of shared information hosting services already complements established syndicated data providers and most vendors have taken steps to cloud-enable their technologies," Laney concluded.

Jane McCallion
Managing Editor

Jane McCallion is ITPro's Managing Editor, specializing in data centers and enterprise IT infrastructure. Before becoming Managing Editor, she held the role of Deputy Editor and, prior to that, Features Editor, managing a pool of freelance and internal writers, while continuing to specialize in enterprise IT infrastructure, and business strategy.

Prior to joining ITPro, Jane was a freelance business journalist writing as both Jane McCallion and Jane Bordenave for titles such as European CEO, World Finance, and Business Excellence Magazine.