Best free online survey tools

Need to take a quick snapshot of customer opinion? Barry Collins rates three online survey services

KwikSurveys 

Rating: 4 stars

Unlike most survey tools with a premium option, KwikSurveys allows users to send an unlimited number of surveys and receive an unlimited number of responses on its free accounts. Bizarrely, the lowest tier of paid-for account limits responses to 1,000 per month...

Premium users are instead rewarded with a greater feature set, including the option to ask certain types of question that are withheld from free accounts. Perhaps the greatest restriction on free accounts is that you cannot ask questions that provide a text answer box, so if you want customers to suggest new features for a product, for example, you'd best look elsewhere or pay up. 

However, KwikSurveys does offer a wide range of question types, including the unique option to drag and drop a range of options (say, a list of potential venues) into a preferred order. Answers can be presented in a random order, so that respondents aren't swayed to pick what's at the top of the list.

There are plenty of professional-looking form templates to choose from, and KwikSurvey provides more advanced options to customise the design of pages and questions than any of its rivals here, although anyone using emoji on a professional survey should be handed their P45 and a shotgun. The smart design of the survey forms is spoiled by a compulsory advert that appears when the respondent has completed the survey, which is ugly and doesn't even let them know they've finished.

The KwikSurvey reporting tools are excellent, the best on test here, with weighted averages on questions demanding a ranking, clearly presented graphs, and a chart wizard option on each question if you want to present the data in a different manner. Responses can be analysed individually, and there's the option to export the full findings to Excel or other applications. 

If you can live without the features trapped behind the pay wall and can put up with the obligatory ad at the end of survey forms, KwikSurveys offers unrivalled power for free.  

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