As MSPs grow, achieving higher margins and maintaining recurring revenue becomes a challenge for them. This is mainly due to the poor knowledge MSPs have with regards to executing sales and marketing campaigns, especially when they are under constant pressure due to rapidly evolving customer requirements.
Most MSPs are run by technologists who essentially gravitate towards the features of the services and the technical capabilities they provide, but have limited experience with selling the value of the services. For MSPs to scale and stand their ground, they must create their own unique brand and value proposition and employ sales tactics that increase their opportunities. They have to learn how to identify their ideal customers, get the message across to them and retain them for longer durations.
Some MSPs struggle with sales and marketing processes due to budget constraints and the inability to hire people with the right skills. However, MSPs can maximize their marketing investments by implementing several cost-effective strategies to attract qualified leads. In this eBook, we’ll discuss three comprehensive marketing and sales strategies that can help MSPs strengthen their sales pipelines and win more customers, all without blowing out their budgets.
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