Sabre develops smart, scalable retail engine for travel industry

The retail engine will use proprietary Sabre Travel AI technology

Airliner flying over water with sunset

Sabre Corporation, a software and technology company involved in the global travel industry, is working with Google to launch its first product powered by proprietary Sabre Travel AI technology. 

The travel-based Sabre Smart Retail Engine will launch in early 2021 and will be powered by artificial intelligence (AI) technology and advanced machine learning (ML) capabilities. The development of Sabre’s Smart Retail Engine came together through its relationship with Google. 

"We are excited to bring this intelligent retail engine to market as part of our offer management strategy, marking another step towards achieving our 2025 vision of delivering truly personalized travel," said Wade Jones, chief product officer at Sabre. "By bringing together some of the brightest minds from Google and Sabre, we are accelerating the delivery of this smart and scalable retailing engine that we believe will enable customers to deliver personalized offers to their customers, better serving the needs of today's traveler, while unlocking more value per passenger boarded."

The Sabre Smart Retail Engine combines Sabre's offer management and customer segmentation abilities with Google's powerful merchandising solution. It’ll use real-time shopping data, content and AI/ML-based decision support models to create personalized offer bundles. 

The Smart Retail Engine technology will dynamically price travel offers using customer segmentation techniques. Its bundles can include seats, baggage, and other ancillaries. It’ll eventually also include rental cars, hotel stays and other third-party offers. 

Sabre Travel AI works with Google Cloud AI solutions and automated ML tools to identify, analyze and predict consumer behaviors, which are based on real-time shopping and travel-specific business insights. This will help travel clients quickly create relevant and personalized content, meet traveler demands and create more revenue opportunities.

"We are pleased to be working side-by-side with Sabre to bring innovative, industry-first technologies to the travel space," said Ravi Simhambhatla, managing director, digital transformation officer – travel & transportation, Google Cloud. "Today's announcement, as well as Sabre Travel AI, are what we hope will be the first of many concepts generated from our partnership."   

Featured Resources

Virtual desktops and apps for dummies

An easy guide to virtual desktop infrastructure, end-user computing, and more

Download now

The total economic impact of optimising and managing your hybrid multi-cloud

Cost savings and business benefits of accelerating the cloud journey

Download now

A buyer’s guide for cloud-based phone solutions

Finding the right phone system for your modern business

Download now

What’s next for the education sector?

A new learning experience

Download now

Recommended

FTC warns companies to use AI responsibly
artificial intelligence (AI)

FTC warns companies to use AI responsibly

21 Apr 2021
NICE launches agile call recording solution for contact centers
artificial intelligence (AI)

NICE launches agile call recording solution for contact centers

7 May 2021
Oculii raises $55 million for its AI-powered radar software
automation

Oculii raises $55 million for its AI-powered radar software

6 May 2021
Transforming business operations with AI, IoT data, and edge computing
Whitepaper

Transforming business operations with AI, IoT data, and edge computing

4 May 2021

Most Popular

KPMG offers staff 'four-day fortnight' in hybrid work plans
flexible working

KPMG offers staff 'four-day fortnight' in hybrid work plans

6 May 2021
Hackers use open source Microsoft dev platform to deliver trojans
Security

Hackers use open source Microsoft dev platform to deliver trojans

14 May 2021
How to move Windows 10 from your old hard drive to SSD
operating systems

How to move Windows 10 from your old hard drive to SSD

30 Apr 2021