The best sales enablement software provides an easy way to gather and organise data and analytics for improving sales conversions and rates.
The best sales enablement software providers
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Sales enablement software solutions have become increasingly integral to the modern business, not least through integration with existing marketing and customer relationship management software.
The result is a digital platform that is able to take data in real-time and analyse it for insights, especially in terms of improving sales conversions and rates. This means the ability to train and develop sales teams to boost effectiveness and productivity, while supporting existing customers to increase upsell as well as cross sell.
Sales enablement software therefore aims to not just increase sales, but also sales efficiency, meaning that you can increase turnover while reducing costs, therefore improving overall profitability.
Here, in no particular order, we'll feature the best sales enablement platforms currently available.
1. Mediafly
Helps sales teams keep their content organised
REASONS TO BUY
- Easy to use
- Intuitive
REASONS TO AVOID
- Reporting tools could be better
Mediafly makes easy-to-use software that is favoured by many of the world’s Fortune-ranked companies, if you need such a seal of approval. In short, it helps organisations give their buyers insights that help them make decisions on purchases. Featuring a simple yet elegant interface that helps remove the stress of “selling”, it provides a central location for managing personalised content, robust mobile support, presentations support and even integration with asset management software, if required.
2. Highspot
Helps to drive customer conversations
REASONS TO BUY
- Wide feature set
- Designed for collaboration
REASONS TO AVOID
- Lacks keyword tagging
Highspot is a feature-rich sales enablement platform that combines content management, training, contextual guides, customer engagement and actionable analytics. It’s especially useful in providing visibility into content that sales teams are finding useful, and its powerful search functionality is almost Amazon-esque in nature (though it could be improved further with more robust tagging of content).
3. Showpad
An enterprise solution with strong mobile support
REASONS TO BUY
- Combines multiple marketing functions
- Solid mobile support
- High-res image support
REASONS TO AVOID
- Folder structure could be simplified
If you’re an enterprise seeking an all-in-one sales enablement profile, Showpad goes the distance by integrating training and coaching software with innovative content solutions. Its basic features including allowing teams to manage marketing campaigns, discover better ways to carry out sales processes and share information about products with with clients. In addition to desktop, Showpad can be used on Apple’s iPads and iPhones. It also features excellent support for high-resolution images, which only aids the selling process.
4. Seismic
A mobile-first solution with excellent search capability
REASONS TO BUY
- Mobile-friendly approach
- Robust search functionality
REASONS TO AVOID
- Has a steep learning curve
Seismic takes a mobile-first approach to sales enablement that allows teams to deliver content on any device. It’s a cloud-base solution that lets field reps create compliant materials that are customised to enable more effective selling. Used by corporations such as IBM, American Express and PayPal, its data and insights capabilities help teams form a strategic view of how and when content is being shared. You can also set permissions for content and add instructions and descriptions to help teams find it faster.
5. DocSend
Supercharge your team’s document collaboration capabilities
REASONS TO BUY
- Improves visibility of document usage
- Very easy to use
REASONS TO AVOID
- Search would benefit from file tagging
Docsend was created to help salespeople find content to engage with customers and seal deals. One of the software’s big plus points is that it helps to increase control around documents, allowing users to better track different customers or users who receive (and open) presentations documents. There’s broad support for many different document types, and it’s so simple to use that it requires very little training for teams.
6. Guru
AI-driven software adapts to user patterns
REASONS TO BUY
- AI adapts to users over time
- Very user-friendly
- Easy to maintain
REASONS TO AVOID
- Requires a lot of maintenance
Guru is one of the best ways to store and quickly reference company information and processes. It’s an intuitive AI-driven system that strives to consolidate information from various sources (such as Google Docs and intranets) and learns over time. Like Trello, it works using cards which are created in spaces for sharing knowledge and keeping it up-to-date. These cards are bite-sized, which encourages workers to write in short-focused chunks. Guru is especially useful if your organisation uses Slack, which can be easily integrated.
7. Acquire
Helps teams communicate better with customers
REASONS TO BUY
- Wide feature set
- Works without browser plugins
- Strong reporting functionality
REASONS TO AVOID
- Needs more chat notification sounds
Acquire is a communication software solution that helps teams offer customer service across multiple platforms in a bid to reduce complaint resolution times. Its scalable suite of tools includes live chat, co-browsing, and video and voice calling, which are available on the desktop and in app format. Acquire features a clear user interface that’s simple and intuitive, with key statistics such as visitor waiting time placed front-and-center. It works without installing any plugins in the browser, and its reporting functionality is particularly impressive.
8. Brainshark
Helps prepare sales teams with on-demand training
REASONS TO BUY
- Suitable for geographically disparate workforces
- Multi-functional software is easy to use
REASONS TO AVOID
- Reporting could be improved
Brainshark helps organisations train their sales teams across the world to become more efficient. In addition to delivering content to salespeople themselves, it can be shared with clients and influencers to provide an alternative perspective on how the sales training process could be improved. Communication, training and compliance is wrapped up in a single application that’s been designed in a way so that employees can’t cheat or game the system.
9. Aritic
Useful for managing and sharing documents
REASONS TO BUY
- Robust document management
- Useful automation processes
REASONS TO AVOID
- Has a steep learning curve
Aritic is a useful tool for generating, automating and managing documents while storing and sharing them more efficiently. Especially handy for businesses whose sales processes often get document-heavy, Aritic can automate proposal management processes and allows teams to share marketing collateral more efficiently. It’s all powered by a native document comparison engine that’s powered by machine learning and compares changes across versions.
10. Mindtickle
A novel way of encouraging sales reps to learn
REASONS TO BUY
- Intuitive and easy to use
- Gamification can drive engagement rates
REASONS TO AVOID
- Modules only as useful as creators make them
Mindtickle is one of the most comprehensive sales readiness platforms around. It provides capability to develop, coach and improve performance of sales reps wherever they are located. One novel feature is its gamification element, which displays leaderboards to show users’ scores in relation to other members of their team. Intuitive and easy to learn, it makes great use of content modules that span everything from articles to videos and presentations.
