Mastercard unveils expanded suite of SMB-focused digital offerings

Mastercard has announced new offerings to its US small business benefits suite to maximize SMBs’ digital presence.

Available across Mastercard BusinessCard and World Elite Mastercard for Business in the US, Mastercard’s enhanced suite of US small-business benefits now includes Microsoft, QuickBooks, and Zoho services.

“Now more than ever, having a digitally-led approach is critical for small business owners. Mastercard remains committed to helping provide small businesses the solutions required to meet the needs of the evolving consumer and operate in our digital world,” said Chiro Aikat, EVP of products and innovation in North America for Mastercard.

Casting light on the new services, Mastercard says its digital offerings and tools will help small business cardholders “sustain their business today and accelerate their growth tomorrow.”

Notable features of Mastercard’s expanded digital suite include Microsoft advertising for driving leads, appointments, visits, or purchases through paid search; QuickBooks Online Payroll management; and Zoho marketing capabilities for growing social media presence, running email campaigns, surveying customers, and more.

Mastercard has also announced enticing discounts on its new offerings. For instance, you can get $125 in advertising credit after spending only $10 with Microsoft Advertising, save 40% on QuickBooks Online Payroll for six months, and receive 50% off one year of Zoho Social.

Plus, Salesforce’s customer relationship management solution Salesforce Essentials, Intuit’s QuickBooks and TurboTax discounts, access to a 24/7 Business Assistant, Mastercard ID Theft Protection, Mastercard Easy Savings, and Mastercard Receipt Management are other interesting Mastercard partner discounts.

The services can be downloaded and activated for free using a valid Mastercard Small Business card in the Apple and Android app stores.

“Many businesses have experienced an accelerated digital transition this past year, and they are now exposed to an array of tools that can help them grow and promote their businesses across digital marketing channels—web, social, email, events and more," said Raju Vegesna, chief evangelist at Zoho.

"We are thrilled to partner with Mastercard to offer our social media management tool and end-to-end digital marketing platform—Zoho Social and Zoho Marketing Plus—so that small businesses can fast-track their growth.