Salesforce.com
Discover expert analysis on Salesforce with news, features and insights from the team at IT Pro.
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Marc Benioff’s agentic AI gambit is paying dividends
Analysis Agentforce is dominating the agenda at Salesforce – and it appears to be working
By Ross Kelly Published
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‘We’ve got some fabulous conditions’: Salesforce UK chief exec Zahra Bahrololoumi touts the country's tech industry potential
News The UK remains a “priority market” for Salesforce, according to its regional CEO
By Ross Kelly Published
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Why Salesforce’s Informatica acquisition could be the key to Benioff’s agentic AI dream
Analysis Industry analysts have described the Informatica acquisition as a "bold and highly strategic move".
By Ross Kelly Published
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Salesforce splashes the cash with $8 billion deal for Informatica
News Informatica will help bolster Salesforce’s data management and governance capabilities
By Ross Kelly Published
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Marc Benioff warns Microsoft could repeat 'pretty nasty’ Slack playbook with OpenAI
News Salesforce CEO Marc Benioff has claimed Microsoft did "horrible things" to Slack prior to its acquisition - and warned the company could be set to repeat its playbook with OpenAI.
By Nicole Kobie Published
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Business leaders are having a crisis of confidence over data literacy
News A Salesforce survey reveals business leaders don't trust their data, or their ability to make the most of it
By Emma Woollacott Published
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Salesforce wants technicians and tradespeople to take AI agents on the road with them
News Salesforce wants to equip technicians and tradespeople with agentic AI tools to help cut down on cumbersome administrative tasks.
By Ross Kelly Published
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Klarna CEO sets the record straight on ditching Salesforce
News Klarna CEO Sebastian Siemiatkowski has explained his firm’s decision to stop using Salesforce in favor of its in-house AI tools.
By George Fitzmaurice Published
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‘DIY’ agent platforms are big tech’s latest gambit to drive AI adoption
Analysis The rise of 'DIY' agentic AI development platforms could enable big tech providers to drive AI adoption rates.
By George Fitzmaurice Published
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Google’s Gemini AI models are coming to Agentforce
News Salesforce and Google have expanded their partnership with a $2.5 billion deal to bring the Gemini model range to Agentforce.
By Emma Woollacott Published
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Marc Benioff thinks today’s CEOs will be the last to have a fully human workforce
News Salesforce CEO Marc Benioff has predicted today's generation of CEOs will be the last to manage all-human workforces due to the rise of AI agents.
By George Fitzmaurice Published
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Salesforce planning more job cuts amid AI hiring push
News Salesforce is planning to cut around 1,000 roles, marking the third batch of layoffs in as many years.
By Nicole Kobie Published
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