-
How Dr Martens is working with Salesforce to create ‘agentic experiences’ for customersCase Study Customer satisfaction at Dr Martens was slipping, but agents are helping turn things around as part of a sweeping digital transformation with Salesforce.
Case Study -
Salesforce targets a sweet escape from the old school UIOpinion The CRM giant wants to unlock "trapped value" by streamlining agent access to Salesforce data
Opinion -
Dreamforce 2026: All the big talking points from the annual Salesforce conferenceLive Blog Check out all of ITPro's coverage from Dreamforce 2026 here
Live Blog -
Salesforce UKI CEO Zahra Bahrololoumi talks up unwavering UK commitmentsNews Salesforce isn't resting on its laurels in the UK, with plans to ramp up hiring and support for digital skills development
News -
How Tottenham Hotspur worked with Salesforce to create the ‘world's best experiences’ for fansCase Study The Premier League football club modernized data processes and leaned on Agentforce to engage with fans
Case Study -
Marc Benioff and Jensen Huang aren’t sold on the ‘SaaSpocalypse’News Reports on the death of SaaS has been greatly exaggerated, according to the Nvidia and Salesforce chiefs – but big changes are still looming for software providers
News -
Salesforce wants enterprises to ‘break free of a shared user interface’ with AIforceNews The new approach will allow enterprises to build custom, bespoke interfaces using natural language prompts
News -
Salesforce teams up with Nvidia to launch Koa, a dedicated CRM reasoning modelNews The Koa reasoning model is a "game changer" for sales personnel and agents, according to Salesforce
News -
What to expect at Dreamforce 2026Opinion Salesforce will be pinning its hopes on the Claudeforce launch resonating with customers
Opinion -
Three things you need to know about ClaudeforceNews Anthropic and Salesforce are forging closer ties with deeper integration of Claude across core product ranges
News -
Salesforce buys Fin for $3.6bnNews CRM giant invests in AI agents with acquisition
News -
Marc Benioff thinks AI isn't quite ready to replace software engineersNews Claims of AI replacing software engineers aren't fully reflected in big tech hiring trends, according to Marc Benioff
News
