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Salesforce CEO Marc Benioff pictured during an interview at Bloomberg House during the World Economic Forum (WEF) in Davos, Switzerland, on Wednesday, Jan. 22, 2025.

Salesforce may put hiring freeze on software engineers, Benioff suggests

By George Fitzmaurice published

News Salesforce CEO Marc Benioff has suggested the company may freeze hiring for software engineers as the company records productivity boosts through AI agents.

News
British flag on CPU in circuit board

Salesforce thinks the UK is ready to lead the next wave of AI

By Solomon Klappholz published

News Strong levels of e-participation and government-facing ICT regulation make the UK more ‘AI ready’ than G7 counterparts

News
OpenAI CEO Sam Altman speaking at the Microsoft Build event in Seattle, Washington, US.

OpenAI could be plotting a foray into the world of AI agents

By Nicole Kobie published

News The launch date for OpenAI’s "Operator" agent is believed to have been revealed at a staff meeting

News
Software developer using AI coding tools on a desktop computer in an open plan office space.

Nearly half of workers think using AI makes them look lazy and incompetent

By Solomon Klappholz published

News AI adoption is slowing among desk workers, driven by uncertainty around its permissibility in the workplace

News
Salesforce logo illuminated in sky above Oracle Park during drone show at Dreamforce 2024 Dreamfest concert.

High wire acts, Microsoft Clippy, and DIY AI at Dreamforce 2024

By Ross Kelly published

Analysis Salesforce announced a major new service at Dreamforce 2024 – just don’t compare it to Microsoft in front of Marc Benioff

Analysis
Salesforce logo pictured on a building opposite the Moscone Center in San Francisco ahead of Dreamforce 2024, the CRM company's annual conference.

Dreamforce 2024: All the news and announcements as they happened

By Ross Kelly last updated

Live Blog ITPro was live on the ground in San Francisco for Dreamforce 2024 – catch up on all the announcements at the annual Salesforce conference

Live Blog
Slack logo and branding pictured on a purple screen with silhouetted hand holding smartphone in foreground.

Slack AI agents shift looks to “unify” enterprise data and drive team synergy

By Ross Kelly published

News The workplace collaboration platform is determined to make life as easy as possible for users

News
Salesforce logo pictured on a building front in San Francisco, California.

Salesforce Ventures is ramping up AI investment, and ethical development is a key focus

By Ross Kelly last updated

News Having doubled its generative AI investment pot within just months of launching, Salesforce Ventures is once again expanding the scheme

News
Marc Benioff, co-chief executive officer of Salesforce.com Inc., speaks during a keynote at the 2022 Dreamforce conference in San Francisco, California

Salesforce CEO wants to “break the hypnosis" coming from major AI vendors in scathing critique of Microsoft Copilot

By Ross Kelly published

News Marc Benioff hit out at major industry players in a charged press briefing as Salesforce plans to drive adoption of its autonomous AI agents

News
Marc Benioff, CEO of Salesforce, pictured during an interview at Bloomberg House on the opening day of the World Economic Forum (WEF) in Davos, Switzerland.

Marc Benioff questions Klarna CEO's move to scrap Workday, Salesforce in SaaS ‘consolidation’ drive

By Ross Kelly published

News The payment firm is cutting SaaS products alongside staff as its in-house AI focus gathers pace

News
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