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Pure Storage’s expanded partner ecosystem helps fuel Q3 growth
News The data storage vendor has announced a 16% year-over-year revenue hike in its latest earnings report, driven by continued channel and product investment
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Partners have been ‘critical from day one’ at AWS, and the company’s agentic AI drive means they’re more important than ever
News The hyperscaler is leaning on its extensive ties with channel partners and systems integrators to drive AI adoption
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Channel focus: All you need to know about VMware's partner program
Channel Focus Parent company continues to choose a fresh direction in a bid to increase partner capabilities and value to customers
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Nvidia buys $2bn worth of Synopsys in "huge deal"
News Nvidia and Synopsys aim to move more workloads to GPUs
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Google drops cloud complaint against Microsoft
News Anticompetitive concerns aren't gone, but Google is leaving the battle to the EC instead
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Three things I expect to see at HPE Discover Barcelona 2025
Analysis With the conference kicking off at the Fira Barcelona next week, here are some things to look forward to
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Tech consulting market tipped to surpass $400bn in global revenue in 2026
News A new report from Source Global Research reveals an increased appetite for tech consulting services as businesses look to upgrade hardware and tools
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How channel-supported smart decisions can pay off now and in the future
Industry Insights How can partners help retailers make smarter IT investments this Black Friday?
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What is a reseller?
As the crucial link between technology vendors and businesses, IT resellers have evolved from simple product suppliers to indispensable strategic partners, providing expert advice, customized solutions, and vital ongoing support in a complex digital world
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CDOs believe they'll be a 'pivotal' force in the boardroom within five years
News Chief data officers might not be the most important execs in the C-suite right now, but they’ll soon rank among the most influential figures, according to research from Deloitte.
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Using innovation to propel business success
Sponsored by Huawei
Huawei has demonstrated an innovation-first approach to business for decades, across proprietary and open source technologies
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Channel focus: All you need to know about AWS' partner program
Ambition has always ridden high at Amazon, and in 2025, the approach continues to keep the vendor at the forefront
