Business Strategy
Discover expert analysis on business strategy with news, features and insights from the team at IT Pro.
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SOCRadar appoints new global partnerships chief in revamped VAR program pushNews The revamped initiative introduces new incentives and enablement tools to help partners increase competitiveness and profitability
By Daniel Todd Published
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How IT leaders are tackling vendor sprawlIndustry Insights Vendor sprawl strains MSP margins, security, and operations. Consolidation can restore control, efficiency, and value
By William Thackery Published
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GoTo launches new LogMeIn Partner Network to drive MSP growthNews The new channel initiative introduces new tools, incentives, and support to help partners scale services and grow recurring revenue.
By Daniel Todd Published
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What’s the role of IT operations management in improving infrastructure visibility?Sponsored by Freshworks
ITOM can map out hardware and software dependencies, bringing order to chaotic IT infrastructure
By Rory Bathgate Published
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SonicWall eyes channel growth with SecureFirst partner program revampNews The update introduces new enablement offerings aimed at helping partners drive recurring revenue and scale security services.
By Daniel Todd Published
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Huntress extends global partner program access to resellers in small business driveNews The expansion will allow resellers to deliver enterprise-grade security to smaller organizations facing increasing cyber threats
By Daniel Todd Published
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Acer launches new Channel Partner Portal on 50th anniversaryNews The digital platform includes a vast library of training documentation and Acer products, and also tools to compare models
By Bobby Hellard Published
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Building resilience in global tech trading: Lessons from leading circular marketsIndustry Insights Circular tech trading builds resilience through diversification, quality standards, and trusted partnerships
By Johnny Mayani Published
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Most executives have no idea how many employees are actually using AINews A concerning number of business leaders think their staff are using AI across most of their of tasks – the reality is quite different
By Emma Woollacott Published
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What is a value-added distributor (VAD)?Value-added distributors (VADs) are the essential channel partners that empower resellers with the crucial services, support, and expertise needed to bring complex technology solutions to market
By Rene Millman Published
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Nasuni snaps up Resilio to strengthen file access capabilitiesNews The acquisition is about Nasuni integrating high-performance file synchronization and edge acceleration technology into its File Data Platform
By Daniel Todd Published
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How vendor consolidation is reshaping partner strategy in 2026Industry Insights Vendor consolidation shifts renewal conversations upstream for partners in 2026
By Guy McWilliam Published
Industry Insights