How to personalise data while tip-toeing through the data protection minefield
Two hands holding a tablet and stylus. Superimposed is a visualisation of a network of hexagonal nodes
digital marketing

How to personalise data while tip-toeing through the data protection minefield

Why data personalisation is important, and why it’s hard to achieve
26 May 2021
Humanising customer experience through technology
Humanising customer experience using technology - whitepaper from Aircallwhitepaper
Whitepaper

Humanising customer experience through technology

How to win and maintain customer trust
21 May 2021
Are you failing to deliver a single view of the customer?
Are you failing to deliver a single view of the customer? - person surrounded by icons - whitepaper from Crederawhitepaper
Whitepaper

Are you failing to deliver a single view of the customer?

Ensure 'connectedness' across four business areas to achieve personalisation
17 May 2021
Salesforce wins Disney Studios contract to overhaul digital workflows
A smartphone with Disney+ and popcorn
customer relationship management (CRM)

Salesforce wins Disney Studios contract to overhaul digital workflows

Disney's StudioLAB will use the CRM giant's technology to improve content workflows and inform decision making
7 May 2021
Go further with mobile marketing
Easy steps to get your mobile strategy up-to-speed - whitepaper from Oraclewhitepaper
Whitepaper

Go further with mobile marketing

Easy steps to get your mobile strategy up-to-speed
23 Feb 2021
Building a digital experience dream team
How to build the best digital experience team - whitepaper from Sitecorewhitepaper
Whitepaper

Building a digital experience dream team

Transforming work in times of change
6 Jan 2021
Three ways to align your marketing strategies to achieve your sales goals
Three ways to align your marketing strategies to achieve your sales goals - whitepaperwhitepaper
Whitepaper

Three ways to align your marketing strategies to achieve your sales goals

MSP sales and marketing best practices
9 Dec 2020
Three key steps to delivering data-driven marketing
A guide to data-driven marketing - whitepaperwhitepaper
Whitepaper

Three key steps to delivering data-driven marketing

Go further with data management in your marketing efforts
2 Dec 2020
Adobe buys marketing workflow startup Workfront for $1.5 billion
Adobe sign on a wall at its German offices
mergers and acquisitions

Adobe buys marketing workflow startup Workfront for $1.5 billion

The takeover will bring better collaboration and productivity tools to Adobe Experience Cloud
10 Nov 2020
The 10 best market research methods
Woman holds mobile phone while pointing to a printed graph
Marketing & comms

The 10 best market research methods

How to collect information on your target market and audience
3 Nov 2020
DigitalGift’s Buy Local platform brings big gains for small merchants
DigitalGift logo on a white background
digital marketing

DigitalGift’s Buy Local platform brings big gains for small merchants

New platform will help local sellers develop targeted digital gift card marketing campaigns
26 Oct 2020
Evolution of the marketer’s toolkit
whitepaper
marketing automation

Evolution of the marketer’s toolkit

Navigating the DMP and CDP landscape
26 Oct 2020
Salesforce launches remote marketing and commerce platform
digital marketing

Salesforce launches remote marketing and commerce platform

Digital 360 aims to give every business the tools to operate at 'Black Friday levels' every day
23 Sep 2020
How to delete a Facebook business page
Facebook web page
social media

How to delete a Facebook business page

Follow these steps to erase your Facebook page if it's a duplicate, out of date or inaccessible
15 Sep 2020
Focus on CX now
whitepaper
Whitepaper

Focus on CX now

5 Rapid-response digital marketing strategies to win and keep customers
5 Aug 2020
Lexus enhances online customer experiences with Widewail's Engage
digital marketing

Lexus enhances online customer experiences with Widewail's Engage

Lexus dealerships look to streamline customer’s online experiences with a new solution
27 May 2020
Equifax introduces the Response DIGITAL solution suite
digital marketing

Equifax introduces the Response DIGITAL solution suite

Response DIGITAL suite addresses the need for digital marketing, identity trust and fraud protection solutions
22 May 2020
How to succeed with a content hub
whitepaper
Whitepaper

How to succeed with a content hub

Transforming your organisation to enable marketing agility and creative operations
11 May 2020
The case for a marketing content hub
whitepaper
Whitepaper

The case for a marketing content hub

Transform your digital marketing to deliver customer expectations
11 May 2020
How to overcome the barriers to personalisation
whitepaper
Whitepaper

How to overcome the barriers to personalisation

Leap over every obstacle and jump ahead of your competitors in the process
11 May 2020
Unlocking design’s full business potential
whitepaper
Whitepaper

Unlocking design’s full business potential

Understanding organisations’ maturity around design systems and articulating the value
1 May 2020
Nine top GDPR tips for email marketing strategies
Email surveillance
General Data Protection Regulation (GDPR)

Nine top GDPR tips for email marketing strategies

It's not all doom and gloom – here's how you can make GDPR work for you
17 Apr 2020
Google fined €150m for anti-competitive behaviour
digital marketing

Google fined €150m for anti-competitive behaviour

Tech giant's advertising practices labelled "brutal and unjustified" by French competition authority
20 Dec 2019