digital marketing

Twitter's ongoing destabilisation proves businesses can't rely on social media for digital marketing forever

The company believes that retaining customers and maximising LTV is crucial in weathering the current macroeconomic headwinds

Follow these steps on how to delete a Facebook business page if it's a duplicate, out of date, or inaccessible

A modern CMO needs to be far more than just a marketing guru - they need to have a firm grasp of the latest technology

With the industry phasing out third-party cookies, what does this mean for businesses reliant on them to track and improve their campaigns?

The new rules apply to new online advertising strategies which must place protections for users at the forefront

The sale will allow the tech giant to focus on its plans of doubling its revenue in 2023 to $7.5 billion

How B2B e-commerce has grown rapidly during the pandemic and how sellers are adapting to digital processes

The European Commission will investigate whether the tech giant favours its own services at the expense of rival advertisers and publishers

Why data personalisation is important, and why it’s hard to achieve

Disney's StudioLAB will use the CRM giant's technology to improve content workflows and inform decision making