Find out why AI is essential to transforming marketing– and how to meet customer and employee aspirations that may have seemed unthinkable by combining the capabilities of traditional and generative AI.
In this guidebook you'll learn what AI can do to delight your customers and increase efficiencies in your contact centers, as well as the steps you need to take for your organization to succeed in this transformative journey.
Learn about:
- When to use traditional AI capabilities vs. when to use generative AI capabilities
- AI-led content creation
- Hyper-personalization at scale
Read now
Provided by IBM
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Gartner Top Strategic Technology Trends for 2025: Agentic AI -
Microsoft says workers should believe the hype with AI tools: Researchers found Copilot users saved three hours per week sifting through emails, gained more focus time, and completed collaborative tasks 20% fasterNews Using AI tools paid dividends for some workers, but alternative research shows it could create problems for others down the line.
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Meta executive denies hyping up Llama 4 benchmark scores – but what can users expect from the new models?News A senior figure at Meta has denied claims that the tech giant boosted performance metrics for its new Llama 4 AI model range following rumors online.
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DeepSeek and Anthropic have a long way to go to catch ChatGPT: OpenAI's flagship chatbot is still far and away the most popular AI tool in offices globallyNews ChatGPT remains the most popular AI tool among office workers globally, research shows, despite a rising number of competitor options available to users.
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Productivity gains, strong financial returns, but no job losses – three things investors want from generative AINews Investors are making it clear what they want from generative AI: solid financial and productivity returns, but no job cuts.
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Legal professionals face huge risks when using AI at workAnalysis Legal professionals at a US law firm have been sanctioned over their use of AI after it was found to have created fake case law.
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Future focus 2025: Technologies, trends, and transformationWhitepaper Actionable insight for IT decision-makers to drive business success today and tomorrow
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Looking to use DeepSeek R1 in the EU? This new study shows it’s missing key criteria to comply with the EU AI ActNews The DeepSeek R1 AI model might not meet key requirements to comply with aspects of the EU AI Act, according to new research.
