AI for marketing guidebook

AI for Marketing Guidebook
(Image credit: IBM)

Find out why AI is essential to transforming marketing– and how to meet customer and employee aspirations that may have seemed unthinkable by combining the capabilities of traditional and generative AI.

In this guidebook you'll learn what AI can do to delight your customers and increase efficiencies in your contact centers, as well as the steps you need to take for your organization to succeed in this transformative journey.

Learn about:

  • When to use traditional AI capabilities vs. when to use generative AI capabilities
  • AI-led content creation
  • Hyper-personalization at scale

Read now

Provided by IBM


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