AI for marketing guidebook
Marketing in the age of AI
Find out why AI is essential to transforming marketing– and how to meet customer and employee aspirations that may have seemed unthinkable by combining the capabilities of traditional and generative AI.
In this guidebook you'll learn what AI can do to delight your customers and increase efficiencies in your contact centers, as well as the steps you need to take for your organization to succeed in this transformative journey.
Learn about:
- When to use traditional AI capabilities vs. when to use generative AI capabilities
- AI-led content creation
- Hyper-personalization at scale
Read now
Provided by IBM
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Simplicity and unity will win the fight against AI cyberattacksIndustry Insights How MSPs can turn the rise of AI-driven breaches into a business advantage
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The legislative challenges of cybersecurityIn-depth Technology is constantly evolving at a pace that legislation struggles to keep up with. Is it possible for governments to develop cybersecurity legislation that will not be obsolete before it is enacted?
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Are AI tools making us less intelligent?News Growing reliance on AI tools that provide instant answers could be eroding skills, GoTo report warns
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‘Too many employees are serving as the human middleware’: Workers are wasting a full day each week switching between disparate AI tools and internal systemsNews Transferring data from one AI tool to another is costing more time than the tools actually save
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B2B Tech Future Focus - 2026Whitepaper Advice, insight, and trends for modern B2B IT leaders
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'It's slop': OpenAI co-founder Andrej Karpathy pours cold water on agentic AI hype – so your jobs are safe, at least for nowNews Despite the hype surrounding agentic AI, OpenAI co-founder Andrej Karpathy isn't convinced and says there's still a long way to go until the tech delivers real benefits.
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Is an 'AI' bubble about to pop?news The Bank of England warns of the risk of a market correction if enthusiasm for the technology wanes
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AI isn't taking anyone's jobs, finds Yale study – at least not yetNews Researchers say it's too soon to know what generative AI's impact will be on the workforce
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Is ChatGPT making us dumber? A new MIT study claims using AI tools causes cognitive issues, and it’s not the first – Microsoft has already warned about ‘diminished independent problem-solving’News A recent study from MIT suggests that using AI tools impacts brain activity, with frequent users underperforming compared to their counterparts.
