AI for marketing guidebook
Marketing in the age of AI
Find out why AI is essential to transforming marketing– and how to meet customer and employee aspirations that may have seemed unthinkable by combining the capabilities of traditional and generative AI.
In this guidebook you'll learn what AI can do to delight your customers and increase efficiencies in your contact centers, as well as the steps you need to take for your organization to succeed in this transformative journey.
Learn about:
- When to use traditional AI capabilities vs. when to use generative AI capabilities
- AI-led content creation
- Hyper-personalization at scale
Read now
Provided by IBM
-
AWS CEO Matt Garman isn’t convinced AI spells the end of the software industryNews Software stocks have taken a beating in recent weeks, but AWS CEO Matt Garman has joined Nvidia's Jensen Huang and Databricks CEO Ali Ghodsi in pouring cold water on the AI-fueled hysteria.
-
Deepfake business risks are growingIn-depth As the risk of being targeted by deepfakes increases, what should businesses be looking out for?
-
B2B Tech Future Focus - 2026Whitepaper Advice, insight, and trends for modern B2B IT leaders
-
'It's slop': OpenAI co-founder Andrej Karpathy pours cold water on agentic AI hype – so your jobs are safe, at least for nowNews Despite the hype surrounding agentic AI, OpenAI co-founder Andrej Karpathy isn't convinced and says there's still a long way to go until the tech delivers real benefits.
-
Is an 'AI' bubble about to pop?news The Bank of England warns of the risk of a market correction if enthusiasm for the technology wanes
-
AI isn't taking anyone's jobs, finds Yale study – at least not yetNews Researchers say it's too soon to know what generative AI's impact will be on the workforce
-
Is ChatGPT making us dumber? A new MIT study claims using AI tools causes cognitive issues, and it’s not the first – Microsoft has already warned about ‘diminished independent problem-solving’News A recent study from MIT suggests that using AI tools impacts brain activity, with frequent users underperforming compared to their counterparts.
-
‘Agent washing’ is here: Most agentic AI tools are just ‘repackaged’ RPA solutions and chatbots – and Gartner says 40% of projects will be ditched within two yearsNews Agentic AI might be the latest industry trend, but new research suggests the majority of tools are simply repackaged AI assistants and chatbots.
-
Andy Jassy memo warns staff that Amazon will "need fewer people" as it rolls out more generative AINews Amazon's CEO tells workers to be "curious" about AI and educate themselves to protect their livelihoods
-
CEOs and CISOs at odds over the benefits of generative AINews While CEOs are hugely enthusiastic, CISOs worry about governance and legacy technology
