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![The crowd at Pure Storage's annual conference Pure Accelerate 2024, watching the opening keynote in Las Vegas. Decorative: The crowd is lit in orange and pink lighting.](https://cdn.mos.cms.futurecdn.net/HYqh4vifFmK8M3AAyoLDjm-320-80.jpg)
Pure Storage founder: Flash drive efficiency will “flatten out” but still has a clear role for AI
By George Fitzmaurice published
Interview John Colgrove knows flash’s moment in the sun won't last forever – but doesn’t expect a competitive technology to arrive this decade
![Charlie Giancarlo, CEO at Pure Storage, speaking live on the keynote stage at Pure Accelerate 2024 in Las Vegas.](https://cdn.mos.cms.futurecdn.net/n4VDvfEQ9ZcQyMfk3h7acL-320-80.jpg)
"New challenges require new ways of thinking" – and Pure Storage is backing simplicity as its big selling point
By George Fitzmaurice published
Analysis Focus on AI adoption and cyber resiliency at Pure Accelerate 2024 have come hand-in-hand with the message that less is more
![The words ‘HPE Discover 2024: Can businesses finally turn AI hype into results?’ overlaid on a lightly-blurred image of the HPE logo on a large screen at HPE DIscover 2024 in Las Vegas. Decorative: the words ‘HPE DIscover 2024’ and 'AI hype' are in yellow, while other words are in white. The ITPro podcast logo is in the bottom right corner.](https://cdn.mos.cms.futurecdn.net/rbhgb6qQcmhFjYbBTTbPEF-320-80.jpg)
HPE Discover 2024: Can businesses finally turn AI hype into results?
By Rory Bathgate published
ITPro Podcast Using AI to process data and improve sales could be a fast route to success for small and large businesses alike
![Harry Gazzard, a solutions architect working for the MoD on its digital transformation project, speaking at a panel at Infosecurity Europe 2024.](https://cdn.mos.cms.futurecdn.net/bzzyFXtajtFRL2hJnDABTQ-320-80.jpg)
How the UK’s Ministry of Defence is overhauling its internal cloud with a secure by design approach
By Peter Ray Allison published
Case study With the goal of consolidating its internal network, the MoD has turned to automated threat detection and questioning the effectiveness of practices such as air gapping
![Antonio Neri, CEO at HPE, speaking live onstage at the Sphere in Las Vegas for HPE Discover 2024.](https://cdn.mos.cms.futurecdn.net/oeETfn93AdMKR5VBye8cvB-320-80.jpg)
Exclusive: HPE CEO Antonio Neri says "simplicity of experience" key to AI innovation
By Jane McCallion published
Interview Antonio Neri talks to ITPro about acquisitions, AI, and what’s next for Hewlett Packard Enterprise
![A cell tower bearing the BT logo, sat on top of a building. Decorative: The BT logo is in the brand's trademark purple, against the white of the cell tower. All are set against a blue sky.](https://cdn.mos.cms.futurecdn.net/XZzs2csUdWLoREyWZXoerB-320-80.jpg)
How BT is driving sustainable IT through Pure Storage platforms
By George Fitzmaurice published
Case study The telecoms giant has been hard at work reducing the energy impact of power-hungry workloads on its legacy estate
![Pure Storage logo and branding pictured on a sign outside the company's office in Mountain View, California.](https://cdn.mos.cms.futurecdn.net/A4jJSXiRfahUctwACiyrFD-320-80.jpg)
Everything you need to know about Pure Storage
By John Loeppky published
In-depth A brief guide to Pure Storage, the data storage specialist known for its all-flash approach
![Stock graph with blue blackground and neon green lines](https://cdn.mos.cms.futurecdn.net/Cpjr2UbMtEbfgwakbdbtqi-320-80.jpg)
Economic headwinds spark consolidation in the IT channel: A move to hosted solutions
By Barry D'Arcy published
Industry Insights Hosted solutions are becoming the go-to option for enterprises reevaluating their IT infrastructure
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