Feeding the content-data loop

Businesses rely on customer and content-related data to create personalised customer experiences. They measure the performance of that content - along with any new customer behaviours - to deliver even more relevant experiences the next time around. And the cycle goes on.

This new way of looking at data is called ‘experience-centric-data’ - it’s based on the premise that content and data are created equal in the eyes of the customer experience.

This whitepaper defines the elements of experience-centric data and explores how to turn experience-centric data into unforgettable experiences.