Businesses rely on customer and content-related data to create personalised customer experiences. They measure the performance of that content - along with any new customer behaviours - to deliver even more relevant experiences the next time around. And the cycle goes on.
This new way of looking at data is called ‘experience-centric-data’ - it’s based on the premise that content and data are created equal in the eyes of the customer experience.
This whitepaper defines the elements of experience-centric data and explores how to turn experience-centric data into unforgettable experiences.
-
Four data challenges holding back your video businesswhitepaper Data-driven insights are key to making strategic business decisions that chart a winning route
-
The Total Economic Impact™ of SAP finance transformation services with TruQuaWhitepaper Business benefits and cost savings enabled by accelerating the SAP central finance transformation
-
The Total Economic Impact™ of IBM iX digital commerce servicesWhitepaper Delivering strategic growth with experience-led commerce solutions
-
Technology Ecosystem benchmark reportWhitepaper The evolution of the IT industry
-
Twilio tackles 'crucial' customer retention with trio of platform upgradesNews The company believes that retaining customers and maximising LTV is crucial in weathering the current macroeconomic headwinds
-
Taking a design-led, data-driven approach to experience transformationWhitepaper Deliver compelling, relevant customer and employee experiences in the digital-first era
-
Accelerating healthcare transformation through patient-centred medtech solutionsWhitepaper Seize the digital transformation opportunities to streamline patient care and optimise patient outcomes
-
The financial services survival guideWhitepaper How uncertainty and disruption is forcing financial services to innovate
