IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

SMB demand for .london web addresses looks set to soar

New domain name to be snapped up by proud London businesses

london

More than 200,000 of the capital's SMBs could register a .london web address when the new generic Top Level Domain (gTLD) names are introduced on 29 April.

That's according to the findings of a new YouGov poll, involving 1,001 SMB business decision makers, which was commissioned by the promotional arm of the London Mayor's office London & Partners.

Twenty-six per cent of respondents said they were likely to take up a .london web address. YouGov has used this to calculate that more than 200,000 SMBs could be interested in the suffix.

Of that 26 per cent, 48 per cent said they would do so because they are proud to be a London business, 41 per cent said it would help customers find them more easily, and 27 per cent said it would generate more sales.

Martha Lane Fox, co-founder lastminute.com and former Government digital champion, said: "The new generic domain names are a big change to the web.

".london offers businesses and organisations in the capital a chance to be at the cutting edge of that change and show the world how innovative they can be."

The views of the remaining 74 per cent who did not say they were likely to take up the .london gTLD were not published.

The .london name is one of nine gTLDs - the last part of a web address such as .com, .co.uk or .net - that are being introduced by the Internet Corporation for Assigned Names and Numbers (ICANN), which has governance over them. Other new introductions include .guru, .clothing, .singles and .cloud.

Web addresses sporting the .london gTLD will go on sale on 29 April, when they will be available to buy from various internet registrars.

Sarah Haran and Matt Mansell, MD and group MD of internet registrars Easyspace and 123-reg.co.uk, respectively, claimed their organisations had seen a great deal of interest in the new domain.

"We've had more customers register their interest in .london so far than any of the other extensions," claimed Haran.

".london is certainly one of the most popular [new gTLD]," added Mansell.

"The city is riding high after the Olympics and the .london domain will help businesses and organisations capitalise on the national and international interest in London," he concluded.

Featured Resources

Four strategies for building a hybrid workplace that works

All indications are that the future of work is hybrid, if it's not here already

Free webinar

The digital marketer’s guide to contextual insights and trends

How to use contextual intelligence to uncover new insights and inform strategies

Free Download

Ransomware and Microsoft 365 for business

What you need to know about reducing ransomware risk

Free Download

Building a modern strategy for analytics and machine learning success

Turning into business value

Free Download

Recommended

29% of UK SMBs cancelled cyber insurance policies in 2021
cyber security

29% of UK SMBs cancelled cyber insurance policies in 2021

9 May 2022
The total economic impact™ of Datto
Whitepaper

The total economic impact™ of Datto

24 Aug 2021

Most Popular

Russian hackers declare war on 10 countries after failed Eurovision DDoS attack
hacking

Russian hackers declare war on 10 countries after failed Eurovision DDoS attack

16 May 2022
Windows Server admins say latest Patch Tuesday broke authentication policies
Server & storage

Windows Server admins say latest Patch Tuesday broke authentication policies

12 May 2022
IT admin deletes company’s databases and is jailed for seven years
Policy & legislation

IT admin deletes company’s databases and is jailed for seven years

16 May 2022