Apple reportedly ramps up search engine development

Apple risks losing $12 billion in annual revenue if Google contract isn’t renewed due to antitrust restrictions

Apple’s ramping up its efforts to create its own search engine to possibly compete with Google, according to a Financial Times (FT) report. If true, this would indicate Apple’s estimated $8-$12 billion per year to make Google the default search engine on iOS devices is in jeopardy.

Last week the US Department of Justice (DoJ) charged Google with multiple antitrust violations. The charges claim that Google has a number of agreements that have locked up “the primary avenues through which users access search engines.” The deal with Apple is likely under scrutiny too. If the antitrust case prevents Google and Apple from renewing this deal, this would be a prime opportunity for Apple to launch its own search engine.

Apple confirmed the Applebot Crawler’s existence as far back as 2015. The FT report claims that in a new iPhone update, Apple is starting to show its own search results and link directly to websites when users search from the home screen. This small step could indicate advancement in Apple’s search capabilities and hint at a larger move to come. 

This is still just speculation based on what Apple could do, but Apple has shown disdain for ad-funded services like Google. Apple CEO, Tim Cook, issued an open letter to customers in 2014 that read,  “Our business model is very straightforward: We sell great products. We don’t build a profile based on your email content or web browsing habits to sell to advertisers. We don’t “monetize” the information you store on your iPhone or in iCloud. And we don’t read your email or your messages to get information to market to you.”

Apple lured Google’s head of search John Giannandrea to the company in April 2018. The FT also quotes two former Google execs who believe Apple’s in a position to expand into search and has the capability.

All this recent activity at Apple could be a push to improve Siri, but the possibility of losing up to $12 billion annually lends credence to the speculation that an Apple search engine could be in development.

Featured Resources

Edge-enabled mobility of the future

Turning vehicle data into value

Download now

Modern networking for the borderless enterprise

Five ways top organisations are optimising networking at the edge

Download now

Address multi-cloud configuration risks

Cloud security challenges and how to overcome them

Watch now

The total economic impact of IBM Security Verify

Cost savings and business benefits enabled by IBM Security Verify

Download now

Recommended

Apple discontinues the iMac Pro
Hardware

Apple discontinues the iMac Pro

8 Mar 2021
Arizona legislators vote against exclusive app store payment systems
business apps

Arizona legislators vote against exclusive app store payment systems

4 Mar 2021
Apple opens all US stores for the first time in a year
business transformation

Apple opens all US stores for the first time in a year

2 Mar 2021
Google to fund Linux developers to fix kernel security problems
Linux

Google to fund Linux developers to fix kernel security problems

25 Feb 2021

Most Popular

UK gov flip-flops on remote work, wants it a standard for all jobs
flexible working

UK gov flip-flops on remote work, wants it a standard for all jobs

5 Mar 2021
Star Alliance passenger data stolen in SITA data breach
data breaches

Star Alliance passenger data stolen in SITA data breach

5 Mar 2021
How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

26 Feb 2021