Dreamforce 2025: What's an agentic OS?

(Image credit: Future)

San Francisco has played host this week to one of the biggest tech conferences of the year, Salesforce Dreamforce.

The stalwart event has seamlessly transformed from being all about cloud for the best part of 20 years to being heavily AI focused in the past two years.

What can we learn from the pronouncements – and contradictions – being delivered on stage this year?

In this episode Jane speaks to Rory, who has been on the ground this week reporting from Salesforce Dreamforce 2025.

Highlights

"This year is part two of the hard turn into AI agents. Ross wrote a great piece last year on how Agentforce is kind of intended to be Salesforce's Chat GPT moment. So this is Salesforce's dedicated AI agents platform – platform kind of undersells how extensive it is. It's not just like a marketplace for agents, for example. It's kind of a marketplace/fabric/agent builder."

"Slack is more and more becoming the front end for interacting with your Salesforce data. So CRM data from Salesforce will now be directly accessible in Slack. You can pull data through from Tableau, from HR, IT from sales, by just invoking it through agents"

"Slackbot is being updated so it can now summarize documents, summarize threads, draft project updates, everything you would expect from from an LLM. But also, over time, the idea is it will become more personalized to you as a worker and to your organization. So it will be able to offer you more personalized assistance."

Footnotes

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Rory Bathgate was Features and Multimedia Editor at ITPro until 2026, overseeing all in-depth content and case studies. He also co-hosted the ITPro Podcast with Jane McCallion, swapping a keyboard for a microphone to discuss the latest learnings with thought leaders from across the tech sector.

In his free time, Rory enjoys photography, video editing, and good science fiction. After graduating from the University of Kent with a BA in English and American Literature, Rory undertook an MA in Eighteenth-Century Studies at King’s College London. He joined ITPro in 2022 as a graduate, following four years in student journalism. You can contact Rory on LinkedIn.

Highlights

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