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Salesforce

Discover expert analysis on Salesforce with news, features and insights from the team at IT Pro.

Dreamforce 2026 live: All the news, updates, and announcements from day one

Keep tabs on all the news and announcements in our live coverage from Dreamforce 2026

By Ross Kelly Last updated 15 September 26
Marc Benioff and Jensen Huang aren’t sold on the ‘SaaSpocalypse’

News Reports on the death of SaaS has been greatly exaggerated, according to the Nvidia and Salesforce chiefs – but big changes are still looming for software providers

By Ross Kelly Published 15 September 26

News

Salesforce wants enterprises to ‘break free of a shared user interface’ with AIforce

News The new approach will allow enterprises to build custom, bespoke interfaces using natural language prompts

By Ross Kelly Published 15 September 26

News
Salesforce teams up with Nvidia to launch Koa, a dedicated CRM reasoning model

News The Koa reasoning model is a "game changer" for sales personnel and agents, according to Salesforce

By Ross Kelly Published 15 September 26

News
What to expect at Dreamforce 2026

Opinion Salesforce will be pinning its hopes on the Claudeforce launch resonating with customers

By Ross Kelly Published 11 September 26

Opinion

Three things you need to know about Claudeforce

News Anthropic and Salesforce are forging closer ties with deeper integration of Claude across core product ranges

By Ross Kelly Published 30 August 26

News
Salesforce buys Fin for $3.6bn

News CRM giant invests in AI agents with acquisition

By Nicole Kobie Published 16 June 26

News
Marc Benioff thinks AI isn't quite ready to replace software engineers

News Claims of AI replacing software engineers aren't fully reflected in big tech hiring trends, according to Marc Benioff

By Ross Kelly Published 8 April 26

News

Salesforce ramps up agentic AI research with new foundry project

News Researchers are already working on new tools for agent-to-agent interaction and “ambient intelligence”

By Ross Kelly Published 27 March 26

News
Salesforce targets unified customer support automation with Agentforce Contact Center

News Combining AI agents, telephony, and CRM, Salesforce is making a firm case for automated customer interactions and controlled

By Rory Bathgate Published 10 March 26

News
Salesforce issues customer alert as ShinyHunters group claims Experience Cloud breach

News Threat actors are using a modified version of the AuraInspector tool, according to Salesforce

By Ross Kelly Published 10 March 26

News

Salesforce targets telco gains with new agentic AI tools

News Telecoms operators can draw on an array of pre-built agents to automate and streamline tasks

By Ross Kelly Published 27 February 26

News

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