Do businesses have a plan for AI adoption?

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(Image credit: Future / Unsplash - Hanna Morris)

As organizations look to integrate AI tools into their business models, key questions will have to be answered around how this fits in with their wider strategy. This doesn’t just mean data analysis or adoption of generative AI tools, but less directly connected initiatives such as sustainability goals.

The adoption of AI is also running up against concerns around skills. Many organizations, if not most, are yet to truly determine which roles and tasks can be augmented and improved by AI services. Additionally, there are questions among workers and employers alike as to what emerging AI-focused skills they will need to acquire to stay competitive in their field.

In this episode:

  • Jane speaks to Pauline Yau, UKI verticals sales director at Hewlett Packard Enterprise, to unpack the current trends around AI and what the future holds for AI in business.
  • Rory and Jane discuss the significance of these trends and how this may pan out in 2024.


“We're working with a lot of organizations at the moment to create a business case around AI and that business case absolutely has to include factors around energy costs. So I do think that the conversation around AI and sustainability will probably be more at the forefront and something that we're really talking about.“

“When it comes to AI, and generative AI in particular, just over the course of the last year, it's very hard to pin down what people are actually talking about, beyond chatbots. And even then, it's like well, cool, great. Why are you bringing chatbots? How is this going to make things better for your business, for your customers?”

“We work with a very large global engine manufacturer and they have been using AI for a number of years to create digital twins. What that means for them is that if they're creating a new blade or a new engine part, they create a digital twin, they model it digitally, so that they eradicate the need to actually build a physical prototype of that element.”



Rory Bathgate
Features and Multimedia Editor

Rory Bathgate is Features and Multimedia Editor at ITPro, overseeing all in-depth content and case studies. He can also be found co-hosting the ITPro Podcast with Jane McCallion, swapping a keyboard for a microphone to discuss the latest learnings with thought leaders from across the tech sector.

In his free time, Rory enjoys photography, video editing, and good science fiction. After graduating from the University of Kent with a BA in English and American Literature, Rory undertook an MA in Eighteenth-Century Studies at King’s College London. He joined ITPro in 2022 as a graduate, following four years in student journalism. You can contact Rory at or on LinkedIn.