If you thought RTO battles were bad, wait until AI mandates start taking hold across the industry
Forcing workers to adopt AI under the threat of poor performance reviews and losing out on promotions will only create friction
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
You are now subscribed
Your newsletter sign-up was successful
Barely a month has passed over the last three years without some form of internal strife over return to office (RTO) mandates across a raft of industries.
Corporate giants like JP Morgan, Google, Dell Technologies, and Amazon all introduced new rules aimed at forcing workers back into the office under the auspices of boosting team synergy and rekindling the collaborative spark of the pre-pandemic glory days.
After years working from home and with a more flexible daily routine, many workers naturally pushed back. After all, who wants to go through the grind of the daily commute and end up spending office-based meetings in Teams or Google Meet anyway?
With the advent of generative AI and the incessant beating of the drum by executives hellbent on unlocking productivity gains, we could see a revival of the dreaded workforce mandate –- only this time with AI.
We’ve already had a glimpse of the same RTO tactics being used with AI over the last year. In mid-2025, Microsoft introduced new rules aimed at boosting AI use across the company, with an internal memo warning staff that “using AI is no longer optional”.
The memo, penned by Julia Liuson, head of the division responsible for products such as GitHub Copilot, urged managers to evaluate employee performance based on their use of the technology.
"AI is now a fundamental part of how we work," Liuson told staff. "Just like collaboration, data-driven thinking, and effective communication, using AI is no longer optional — it's core to every role and every level."
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
Assessing employee performance based on AI use is a practice straight from the same RTO playbook that organizations have employed frequently. In 2023, for example, Google revealed office attendance could play a part in performance reviews as the company introduced new tracking measures to keep tabs on office attendance.
These policies appear to be focused purely on enforcing conformity and ensuring workers toe the party line - we’re an AI-first company now, so get on board or get out.
Use AI or miss out on promotions
Earlier this month, claims circulated that Accenture has ordered senior staff to increase their use of AI tools or risk losing out on promotions.
According to reports in the Financial Times, an internal email sent to senior managers and directors noted that “regular adoption” of the technology would be considered when pursuing promotions.
As with RTO mandates, we’re now reaching a point where upward mobility within the enterprise could be at risk as a result of AI use. It’s a tactic initially touted by Dell in 2024 when enforcing its own hybrid work rules, which prompted a fierce backlash among staff.
Forcing workers to use AI or risk losing out on promotions will have the desired effect executives want, namely that employees will use the technology, but that’s missing the point entirely.
AI has been framed by many big tech providers as a prime opportunity to supercharge productivity and streamline enterprise efficiency. We’ve all heard the marketing jargon.
If business leaders are at the point where they’re forcing staff to use the technology, it begs the question of whether it’s actually having the desired effect, which recent analysis suggests it’s not.
What this amounts to is a desperate need for a return on investment (ROI) and the ability to present the board with hard figures on AI use. If everyone’s using it, then that’s one box ticked in terms of justifying huge investment in a new suite of shiny tools.
That same mentality has been reflected in the rabid RTO push we’ve witnessed over the last three years. With staff working from home en-masse, companies such as Amazon must’ve been wondering why they’d spent more than $2 billion on a new corporate campus.
There’s some wiggle room
AI-related mandates are now moving beyond simply forcing employees to use the technology. Indeed, many enterprises are now forcing workers to learn applicable skills.
Recent analysis from CompTIA found roughly one-third of companies now require staff to complete AI training. Simply put, this equates to an end-to-end AI mandate: you’re being forced to complete AI training, and thereafter you must use it.
Admittedly, this is an area where one can justify a degree of enforcement given the direction the industry is going. Ensuring employees have the necessary skills to use the tools you’re shoving down their throats makes sense.
CompTIA noted that enterprises that fail to upskill staff risk falling behind competitors. Given the money thrown around on this front, it’s hardly surprising, but once again comes down to the enforcement aspects.
Encouragement will always deliver better results than punishment, and employee buy-in during any transformation is crucial.

Ross Kelly is ITPro's News & Analysis Editor, responsible for leading the brand's news output and in-depth reporting on the latest stories from across the business technology landscape. Ross was previously a Staff Writer, during which time he developed a keen interest in cyber security, business leadership, and emerging technologies.
He graduated from Edinburgh Napier University in 2016 with a BA (Hons) in Journalism, and joined ITPro in 2022 after four years working in technology conference research.
For news pitches, you can contact Ross at ross.kelly@futurenet.com, or on Twitter and LinkedIn.
-
AI isn’t killing DevOps, you’re just using it wrongNews New research indicates that enterprises with mature DevOps processes are gaining the most from AI adoption
-
Arctic Wolf snaps up Sevco Security to bolster exposure managementNews Sevco’s exposure assessment technology will be integrated into the Aurora Platform to help MSPs and customers proactively manage cyber risk
-
Sam Altman just said what everyone is thinking about AI layoffsNews AI layoff claims are overblown and increasingly used as an excuse for “traditional drivers” when implementing job cuts
-
Google says hacker groups are using Gemini to augment attacks – and companies are even ‘stealing’ its modelsNews Google Threat Intelligence Group has shut down repeated attempts to misuse the Gemini model family
-
Why Anthropic sent software stocks into freefallNews Anthropic's sector-specific plugins for Claude Cowork have investors worried about disruption to software and services companies
-
B2B Tech Future Focus - 2026Whitepaper Advice, insight, and trends for modern B2B IT leaders
-
What the UK's new Centre for AI Measurement means for the future of the industryNews The project, led by the National Physical Laboratory, aims to accelerate the development of secure, transparent, and trustworthy AI technologies
-
Half of agentic AI projects are still stuck at the pilot stage – but that’s not stopping enterprises from ramping up investmentNews Organizations are stymied by issues with security, privacy, and compliance, as well as the technical challenges of managing agents at scale
-
What Anthropic's constitution changes mean for the future of ClaudeNews The developer debates AI consciousness while trying to make Claude chatbot behave better
-
Satya Nadella says a 'telltale sign' of an AI bubble is if it only benefits tech companies – but the technology is now having a huge impact in a range of industriesNews Microsoft CEO Satya Nadella appears confident that the AI market isn’t in the midst of a bubble, but warned widespread adoption outside of the technology industry will be key to calming concerns.