The CEO's guide to generative AI: Be a creator, not a consumer

A CEO's guide from IBM to help them win in the new generative AI market landscape
(Image credit: IBM)

Today's top-performing companies are platform-based; their business models include digital platforms that deliver greater value to the people and consumers they connect to. But the gap between these market leaders and those yet to jump on the digital platform bandwagon is widening, and generative AI offers the chance to catch up.

To help CEOs stay on top of the fast-shifting changes, download this research-backed guide to generative AI, on topics from data security to tech investment strategy to customer experience.

This is part three: Platforms, data, and governance.

This guide will help CEOs understand that to win in this new market landscape, they need to become creators - not just consumers -  of technology platforms, and how generative AI offers the technical support to operate successfully.

Provided by  IBM


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