AMD presents green face to the world

As companies fight to present themselves as the most green, AMD has announced its eighth annual Global Climate Protection Plan (GCPP).

The initiative outlines the company's strategy and goals to maximise energy efficiency, lower costs and minimise its environmental impact.

The 2008 report states that AMD has committed to reduce its greenhouse gas emissions by 33 per cent and its energy usage by 40 per cent by 2010, relative to a 2006 baseline year.

AMD has also started to include what it refers to as indirect emissions' those associated with supply chain, product distribution, employee business travel and commuting, in a bid to reduce the company's overall carbon footprint.

"By continuing to expand and share AMD's climate change strategy and performance metrics with the general public, governments, suppliers, industry groups, and the scientific community, AMD is enabling others to benefit from our experiences as we learn from theirs," said Dirk Meyer, president and chief executive officer at AMD.

AMD has also gave details of efficiency improvements to its Fabs in Dresden, Germany. Earlier this month, AMD announced that it would be selling of its chip manufacturing facilities , and would instead launch a joint venture with Advanced Technology Investment Company (ATIC), an Abu Dhabi state-owned venture capital company, investing at least $5.7 billion (3.16 billion).

Benny Har-Even

Benny Har-Even is a twenty-year stalwart of technology journalism who is passionate about all areas of the industry, but telecoms and mobile and home entertainment are among his chief interests. He has written for many of the leading tech publications in the UK, such as PC Pro and Wired, and previously held the position of technology editor at ITPro before regularly contributing as a freelancer.

Known affectionately as a ‘geek’ to his friends, his passion has seen him land opportunities to speak about technology on BBC television broadcasts, as well as a number of speaking engagements at industry events.