Why do we Twitter on about it?

Maybe it is the fans, tweeters, followers - whatever you choose to call them. Their recent reactions to the idea of adverts coming onto the site were less than positive and with 60 per cent of people signing up not returning, Twitter needs to continue to try and keep its faithful happy.

Facebook also recently had to back down on its T&C plans and Google has been put through the mill by users since Street View, but I cannot see Apple, or any other large firm for that matter, keeping the low-profit profile that Biz and his team has.

I think it is that essence of the little guy against the big businesses that keeps us all so intrigued. In a cynical way, perhaps we are all waiting for the Twitter team to sell out and pass on the site to one of the big bucks players. But that little bit of us that loves the underdog cheers its independence on and hopes it keeps flying the pirate flag of defiance against the high flyers who may ruin the ethos of the site.

But maybe, just maybe, one day we will want to stop reading what Jonathan Ross or Oprah had for breakfast

Jennifer Scott

Jennifer Scott is a former freelance journalist and currently political reporter for Sky News. She has a varied writing history, having started her career at Dennis Publishing, working in various roles across its business technology titles, including ITPro. Jennifer has specialised in a number of areas over the years and has produced a wealth of content for ITPro, focusing largely on data storage, networking, cloud computing, and telecommunications.

Most recently Jennifer has turned her skills to the political sphere and broadcast journalism, where she has worked for the BBC as a political reporter, before moving to Sky News.