iPhone set to steal BlackBerry's business crown
Will we see most business users carrying an iPhone rather than a BlackBerry anytime soon?


Apple may be able to steal RIM's crown in the corporate space, but only if it's willing to change tack a little.
While many business users are carrying BlackBerry devices today, that could soon change so it's an Apple iPhone in their hand instead, according to Forrester Research's chairman and chief executive George F. Colony.
"If you're the typical CEO, you are carrying a Blackberry. But not for long. Once the iPhone is able, in a corporate setting, to replicate all aspects of Outlook (email, calendar, notes, and tasks) with high security, the iPhone floodgates will open and you will have a new device," he wrote in his blog.
This change will come about thanks to the iPhone's "faster, more intuitive" user interface, a wider and fast growing applications portfolio, according to Colony. He also pointed to networks potentially being opened up beyond one carrier exclusivity in Europe and the US.
However, the conquering won't come without some pain as Colony suggested that Apple has been, in the main, historically very hostile to the corporate space.
"Every time the company tries to leave the consumer and go enterprise, it goes from being cool to being incompetent," he added, before suggesting that Apple may require a little bit of a makeover to ensure its success among chief executives and chief information officers (CIOs).
Colony concluded: "Apple may have to bend its corporate culture to grab the enterprise iPhone business - the opportunity of moving iPhones into large companies will be too big and too lucrative to ignore....If Apple consents to change its strategy, an iPhone will be coming your way."
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
Last month, US analyst house Crowd Science published a report that suggested four our of 10 BlackBerry and other smartphone users would consider buying an iPhone as their next mobile purchase.
Maggie has been a journalist since 1999, starting her career as an editorial assistant on then-weekly magazine Computing, before working her way up to senior reporter level. In 2006, just weeks before ITPro was launched, Maggie joined Dennis Publishing as a reporter. Having worked her way up to editor of ITPro, she was appointed group editor of CloudPro and ITPro in April 2012. She became the editorial director and took responsibility for ChannelPro, in 2016.
Her areas of particular interest, aside from cloud, include management and C-level issues, the business value of technology, green and environmental issues and careers to name but a few.
-
What is polymorphic malware?
Explainer Polymorphic malware constantly changes its code to avoid detection, making it a top cybersecurity threat that demands advanced, behavior-based defenses
-
Outgoing Kaseya CEO teases "this is just the beginning" for the company
Opinion We spoke to Fred Voccola who remains a key figurehead at the firm as it enters its next chapter...
-
Blackberry revenue falls by 4% as cyber security division takes hit
News Despite this, the company’s Internet of Things (IoT) division increased its revenue by 28% as it attracted new customers from the automotive sector
-
BlackBerry revival is officially dead as OnwardMobility shuts down
News The Texas-based startup is mysteriously shutting down and taking its ultra-secure 5G BlackBerry with it
-
BlackBerry and AWS are developing a standardized vehicle data platform
News Platform will give automakers a standardized way to process data from vehicle sensors in the cloud
-
BlackBerry thwarts mobile phishing attacks with new AI tools
News The company's Protect Mobile platform alerts users to potential malware before a link is clicked
-
BlackBerry Persona Desktop delivers zero-trust security at the endpoint
News New security solution learns user behavior and can take action if there’s an abnormality
-
A 5G BlackBerry phone with physical keyboard is coming in 2021
News The business phone to be resurrected with OnwardMobility and FIH Mobile planning a security-savvy enterprise handset
-
The business smartphone is dead
In-depth BlackBerry’s demise signals the end of the business-first handset
-
BlackBerry Key2 review: The best physical keyboard no one asked for
Reviews Despite the improvements, the flaws of BlackBerry’s Key range are still front and centre