IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

ASA powers extended to social media

The Advertising Standards Authority will soon be able to make adjudications on on social network adverts after a remit extension was agreed.

ASA

The Advertising Standards Authority (ASA) is to have its remit for the online world extended, to ensure the digital world is governed by the same standards as other media.

The regulatory body will be able to make adjudications on companies' marketing communications on their own websites, as well as social networking sites such as Facebook and Twitter.

From 1 March 2011, the ASA will be able to remove paid-for search advertising if it is deemed to be non-compliant with regulations.

Furthermore, the ASA will be allowed to place its own paid-for search ads online to highlight an advertiser's continued non-compliance.

Currently, the body can only adjudicate on ads in paid-for space and sales promotions wherever they are online.

"This significant extension of the ASA's remit has the protection of children and consumers at its heart," said ASA chairman Lord Chris Smith.

"We have received over 4,500 complaints since 2008 about marketing communications on websites that we couldn't deal with."

The extended powers were granted by the Committee of Advertising Practice (CAP). Between now and March, website owners will be encouraged to ensure their sites are in line with the new rules.

"Our aim has been to extend further in the online world the principles that are already well established in our system, namely those of effective consumer protection and fair competition," Andrew Brown, chairman of the CAP.

Read on to look at our top 10 technology advert bans the ASA has picked up on in the past.

Featured Resources

Accelerating AI modernisation with data infrastructure

Generate business value from your AI initiatives

Free Download

Recommendations for managing AI risks

Integrate your external AI tool findings into your broader security programs

Free Download

Modernise your legacy databases in the cloud

An introduction to cloud databases

Free Download

Powering through to innovation

IT agility drive digital transformation

Free Download

Recommended

Elon Musk offers to buy Twitter for $41.39 billion, claiming only he can 'unlock its true potential'
social media

Elon Musk offers to buy Twitter for $41.39 billion, claiming only he can 'unlock its true potential'

14 Apr 2022
Jack Dorsey admits regret for helping to centralise the internet
Network & Internet

Jack Dorsey admits regret for helping to centralise the internet

4 Apr 2022
Meta hit with €17 million fine over multiple GDPR breaches
data protection

Meta hit with €17 million fine over multiple GDPR breaches

16 Mar 2022
Meta says Apple's iOS privacy changes will cost it $10 billion in 2022
privacy

Meta says Apple's iOS privacy changes will cost it $10 billion in 2022

3 Feb 2022

Most Popular

Salaries for the least popular programming languages surge as much as 44%
Development

Salaries for the least popular programming languages surge as much as 44%

23 Jun 2022
The UK's best cities for tech workers in 2022
Business strategy

The UK's best cities for tech workers in 2022

24 Jun 2022
LockBit 2.0 ransomware disguised as PDFs distributed in email attacks
Security

LockBit 2.0 ransomware disguised as PDFs distributed in email attacks

27 Jun 2022