TikTok taps Disney’s streaming chief as new CEO

Former Disney executive will hold several roles with ByteDance

Kevin Mayer, Disney’s top streaming executive Kevin Mayer is departing the company to become CEO of TikTok, ByteDance’s popular video app.

Effective June 1, Mayer will take over as chief of TikTok, and will also become COO of ByteDance, reporting directly to ByteDance founder and CEO Yiming Zhang.

In his role as COO of ByteDance, Mayer will drive the company’s global development, and will also lead music and gaming, Helo and emerging businesses. As CEO of TikTok. Mayer is expected to lead the growing platform as it continues to build its user base.

ByteDance CEO Yiming Zhang said of the hire: “Kevin's wealth of experience building successful global businesses makes him an outstanding fit for our mission of inspiring creativity for users globally. As one of the world’s most accomplished entertainment executives,

"Kevin is incredibly well placed to take ByteDance's portfolio of products to the next level. I look forward to working very closely with Kevin on our global development and the next chapter of the ByteDance story."

Mayer joins ByteDance and TikTok after a storied history with Disney. Mayer most recently served as chairman of direct-to-consumer and international at the company. In this role, he oversaw the development and rollout of Disney+ and led many of Disney’s other direct-to-consumer services, including Hulu and ESPN+. 

“I’m thrilled to have the opportunity to join the amazing team at ByteDance. Like everyone else, I've been impressed watching the company build something incredibly rare in TikTok – a creative, positive online global community – and I’m excited to help lead the next phase of ByteDance’s journey as the company continues to expand its breadth of products across every region of the world,” Mayer shared in the announcement of his hiring.

Alex Zhu, the president of TikTok, will transition into a new role as the VP of product and strategy at ByteDance. TikTok’s national and regional leaders are expected to remain in their respective roles and report to Mayer once he takes over TikTok’s global operations.

Featured Resources

How to scale your organisation in the cloud

How to overcome common scaling challenges and choose the right scalable cloud service

Download now

The people factor: A critical ingredient for intelligent communications

How to improve communication within your business

Download now

Future of video conferencing

Optimising video conferencing features to achieve business goals

Download now

Improving cyber security for remote working

13 recommendations for security from any location

Download now

Most Popular

Star Alliance passenger data stolen in SITA data breach
data breaches

Star Alliance passenger data stolen in SITA data breach

5 Mar 2021
I went shopping at Amazon’s till-less supermarket so that you don’t have to
automation

I went shopping at Amazon’s till-less supermarket so that you don’t have to

5 Mar 2021
How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

26 Feb 2021