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Lenovo expands its Evolve Small support initiative to cover all minority-led SMBs

The initiative is aimed at reinvigorating small businesses affected by the COVID-19 pandemic

A large Lenovo sign suspended above a dimly lit conference floor

Lenovo has announced a new iteration of its “Evolve Small” initiative to support small businesses across North America.

Originally launched in July 2021, the campaign assists small businesses owned by Black, Indigenous, and People of Color (BIPOC) in recovering losses caused by COVID-19. The Evolve Small program included $1 million in grant funding, technological resources, community support, and business mentorship across the US and Canada.

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Lenovo is now fortifying Evolve Small to bring the spotlight on minority and women-led businesses.

“Small businesses continue to face tremendous challenges,” said Gerald Youngblood, chief marketing officer at Lenovo North America.

“Lenovo recognizes the pivotal role these businesses play in the vitality of their local economies, and the needs they fill in the communities they serve. Through Evolve Small we can amplify our contributions to small businesses by providing the level of support they need to not just stay afloat – but ultimately thrive,” added Youngblood.

Underscoring enhancements to its initiative, Lenovo affirmed continued grants, technology upgrades, and mentorship opportunities to small businesses in partnership with Microsoft and AMD, in addition to custom marketing materials and mentorship from a celebrity partner and Lenovo Evolve Small Ambassadors for select small businesses in the US and Canada.

The firm has also announced its collaboration with entrepreneurship and community building non-profit Goodie Nation to offer additional grants to small businesses.

“We are excited to work with Lenovo and the Evolve Small initiative," said Joey Womack, CEO and founder of Goodie Nation.

"At Goodie Nation, we are committed to helping diverse founders close the relationship gap that often exists for minority and women entrepreneurs for gaining access to capital, mentorship, sales acceleration and community."

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