Shaping the future of tech

(Image credit: Salesforce)

published 18 August 2025

Marketing personalisation, powered by AI, is inspiring customer relationships.

In this e-book, you’ll discover the importance of personalisation, and how you can create a strategy of your own, including how to:

- Create personalised experiences across channels

- Increase the ROI of every site visit

- Build customer loyalty with trust

ITPro is a global business technology website providing the latest news, analysis, and business insight for IT decision-makers. Whether it's cyber security, cloud computing, IT infrastructure, or business strategy, we aim to equip leaders with the data they need to make informed IT investments.

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